What's New
Buyer's GUIDE
By Lindsey Aspinall

Key In

Arch Crown has released the ArgoKee KDU (keyboard display unit), a small, portable keyboard with an integrated two-line display screen. It connects directly to a thermal transfer printer, allowing the user to print tags and labels, and can be used without a computer. ArgoKee can be formatted for any type of label, including frames, shipping, mailing, and more. It retails for $300. For more information, visit the Website www.archcrown.com.http://www.archcrown.com

telescopic power

Schweizer & Multilens of America announces the Multilens Vidi Wide Field Telescope System. The large visual field of ML Vidi makes it possible to see an object such as a TV screen in its full size. The system offers a magnification power of 1.8x as well as a set focal distance of two meters. With flip caps, it can create a working distance for intermediate use. Plus, it can be monocular or binocular and mounted into almost any frame with no special frame needed. For information, call 866-922-1108.

Gerber Coburn has launched a cut-to-polish option on the Diamond Turning Lathe (DTL) generator series. The latest
version of DTL offers an affordable, high-speed, dry-cut, single-point diamond turning lathe that employs precision diamond machining technology for traditional or CTP advanced lens processing, according to company representatives. Additionally, the DTL with CTP option advances performance with the DTL 100 high-speed version by producing an exceptionally smooth lens surface, enabling lenses to move directly to conventional or soft tool polishing equipment. For more information, call 800-843-1479.

Contact Lenses

 Purely for Presbyopes

Bausch & Lomb has completed its silicone hydrogel contact lens portfolio with the launch of PureVision Multi-Focal (balafilcon A) visibly tinted CLs for presbyopic vision correction. PureVision Multi-Focal combines B&L's SofLens Multi-Focal lens design with enhanced aspheric optics on the anterior surface. The CLs also feature patented AerGel silicone hydrogel material. For information, call 800-828-9030.

The Power of Pink

Hilco has introduced the "Think Pink" lens cleaner to help support the national campaign for breast cancer research. Hilco will donate a portion of the proceeds to the breast cancer cause. The campaign features a two-ounce Shield Alcohol-free lens cleaner along with a coordinated micro-fiber cleaning cloth. For more information, call 800-955-6544 or visit www.hilco.com.

SPECTACLE LENSES

For-Everclear

Optiks Unlimited, Inc., an independent laboratory located in Orlando, Fla., recently launched its own brand of AR, Everclear Extreme, with the completed installation of Satisloh SP-200 with Satin Super Hydrophobic coating capabilities. The product features a superior oleophobic topcoat, durable scratch resistance, and guaranteed adhesion stability, resulting in improved visual performance. For more information, call 800-495-7255.

Polycore Optical USA has debuted the Futurise polycarbonate PAL. Marketed as the "Intelligent Progressive Lens," the Futurise general purpose PAL is a flat aspheric design featuring wide distance and reading areas with minimal distortion below the 180-degree line. The sixth-generation design optimizes the intermediate and reading areas throughout the base and add ranges. Recommended fitting height is 18mm. For more information, call 888-645-7788 or visit www.polycore.com.

On Guard

Essilor of America, Inc., has improved Crizal Alizé AR with the addition of Clear Guard technology. Crizal Alizé with Clear Guard offers all of the benefits of Crizal Alizé while incorporating the same technology used in plasma televisions to add an integrated anti-particulate layer into the AR. Lenses stay cleaner longer, are easier to clean, are less likely to scratch, and provide enduring clarity. Crizal Alizé with Clear Guard is currently available on Varilux Ipseo as well as Varilux Physio 360Þ. For more information, call 800-377-4567, or visit the company Website at www.essilorusa.com.