What's New
Lines & Launches
By Lindsey Aspinall

Panaro, top; Rhone, bottom

Sleek and Sexy
SERENGETI ANNOUNCES S-FLEX

Serengeti's new S-Flex frames feature monel eyewire with beta titanium temples that serve both fashion and function needs. Frames are lightweight, durable, and easy to adjust, making them ideal for almost any activity. Because it's made from beta titanium, the temple has a double-action movement without a spring hinge, which allows it to offer a more comfortable and customized fit. Frames are available in a variety of color and lens options including both polarized and non-polarized formats. All lens options are anti-reflective to minimize glare. The new frames wholesale for $110. For more information, call 888-838-1449 or visit the company Website www.serengetieyewear.com.

T624, top; T140, bottom

Simply Fabulous
SEIKO OPTICAL INTRODUCES SIMPLICITY: THE TIMELESS COLLECTION

Seiko Optical has launched the Simplicity Collection consisting of classic styles in titanium. The collection features five women's and five men's models, each available in two sizes and three colors. The women's styles include full-rim oval, modified oval, and geometric shapes, and are available in gold, champagne, and pink. The men's styles are also full-rim with a single-bar bridge and include modified square and rectangle shapes in gold, deep brown, or heavy gray. Wholesale price for the new frames is $55. For more information, call 800-284-9051 or visit the company Website, www.seikoeyewear.com.

Gamboa Air II , top; Silveira, bottom

Game, Set, Match
MATCH EYEWEAR LAUNCHES MORMAII

From Match Eyewear comes the Mormaii USA Sunwear collection geared toward active men and women. In Latin America, Mormaii is known as a popular brand for surf suits, sports clothing, and other water sports accessories, and the frames are worn by leading surfing, wind surfing, and kite surfing champs. The new collection consists of bold wraps, shields, and geometric shapes. Treatments are available in mirrored, tinted, and gradient colorations. The frame and temple treatments are specifically designed to mold to the face for a comfortable fit. Colors include aqua blue, tangerine orange, tortoise shell, and steel grey, among others. Wholesale prices range from $35 to $65. For information, call 877-MORMAII.