Articles
Buyer's Forum
Walking the Walk
The Best-Dressed Man
Men are shopping more than ever. They want the right clothes and the right accessories. EB takes a look at the best-dressed man - who he is and what he's looking for when he steps into your dispensary.
By Lindsey Aspinall
The D.I.Y. Edge
The newest generation of in-house finishing equipment is bringing new ways to diversify and grow your practice.
By SUSAN P. TARRANT
Editor's Letter
Picking Labs & Lenses
Hot Topic - Spiffs: Reward or Punishment?
The optical industry is concerned about handling spiffs correctly. But the complications of the regulations and a tradition of reward programs have created confusion. Now EB is reaching out to address the issue.
By KARLEN MCLEAN
More to Love
Multiple- pair sales can be the key to boosting your bottom line. This OLA-sponsored guide walks you through the steps to success with advice from lab pros.
By Alex Yoho, ABOM