Ask the Labs

AR care; railroad tracks; check double check

By KARLEN MCLEAN

Business Edge

Getting E-fficient

By KARLEN MCLEAN

Buyer's Guide

Tools of business

By Lindsey Aspinall

Byer's Forum

Patient Trainging

Mission Accomplished

A mystery shopping trip (or 30) to the dispensary reveals a telling snapshot of the state of customer service at independents and chain stores across the country.

By ERINN MORGAN

It's All Fun and Games

Until your patient can't see out of his or her eyewear. A guide to keeping the practical side of frame fitting in the selection process.

By AMY SPIEZIO

Edging Poly: A Troubleshooting Guide

From the desk of Ask the Labs, here are key polycarbonate lens processing challenges answered.

By KARLEN MCLEAN

Frame Introductions

New frame introductions

By Lindsey Aspinall

FYI

News bits from the industry

By Lindsey Aspinall

Last Word

Training Tips

By Lindsey Aspinall

Liberating Lenses

Free-form technology and processing lets lenses be whatever they need to be. Here's what you need to know to understand the basics of this rapidly expanding lens category.

By KARLEN MCLEAN

Editor's Letter

Winners and...

Fix and Fit

The Parent Traps

By Alex Yoho, ABOM

Lines & Launches

What's new for buyers

By Lindsey Aspinall

Merchandising Resources

Driving sales

By Lindsey Aspinall