what's new
Merchandising RESOURCES
By Lindsey Aspinall

Viva International has introduced P.O.P. materials to accompany the Pure Eyewear collection, including a display, two countercards, a one-piece highlighter, and an assembly instructions brochure. The six-piece display has custom-designed frame supports made of stainless steel. The display's simplicity is meant to
complement the minimal look of PURE Eyewear's advanced rimless technology. For more information, call 800-345-VIVA.

Eye Designs has introduced a new design brochure, which highlights company information, space planning, and interior decorating details. It also includes a complete photo portfolio of actual office and optical environments. For more information, visit www.eyedesigns.com or call 800-346-8890.

Aspex Eyewear has released a new line of countercards as P.O.P. for its major release of kids' frames in the EasyClip, EasyTwist, and Takumi lines. There are five different designs to choose from—the cards are 7" by 9" and require minimal space. For more information, call 800-277-3979.

Couteur Designs, a division of Kenmark, has launched a promotion offering a chance to win a trip to New York City. The location or customer who purchases the highest dollar amount in Jhane Barnes Eyewear will be eligible to win. The full prize includes: Airfare for two, hotel accommodations for two nights, $1,000 cash, $500 Jhane Barnes gift card, and the opportunity to meet Jhane Barnes. The promotion runs through March 1, 2007. For more information, visit www.kenmarkoptical.com.