Never Too Soon
SEIKO LAUNCHES SOON

Seiko Optical Products of America will debut the Soon collection at International Vision Expo West. It includes a range of acetate and acetate/metal frames. "This is a break from Seiko's traditional focus on titanium frames," says Craig Fahan, advertising manager. "It's designed to appeal to a younger, more fashion-conscious audience."

The collection is available in three men's and three women's models and will be offered in a variety of colors and shapes. "Soon combines the latest fashion trends of Paris, New York, Milan, and London, with hot translucent colors to create a hip collection that is a must-have for trendsetters," says Fahan. "The frames accentuate individual style and are a perfect fit whether at work or at play."

For more information, call 800-284-9051.

Top: Hugo Boss 0041/u; bottom: Hugo Boss 0001/u

Who's the Boss
SàFILO INTRODUCES BOSS HUGO BOSS

The Hugo Boss brand has made its mark on over 100 countries with apparel, shoes, and leather goods. Now the brand includes an ophthalmic collection comprised of 31 styles—eight for women and 23 for men.

"The Boss Hugo Boss collection is classic with a focus on stylistic detailing and combines refined elegance with superior quality," says Claudio Gottardi, CEO of Sàfilo USA. For more information, visit www.sàfilo.com.

Top: CL 2119; bottom: CL 1113

Fashion Forward
L'AMY ANNOUNCES CHLOé   

Launched in 1952, Chloé has, over the years, had big name designers like Karl Lagerfeld, Stella McCartney, and Phoebe Philo work on the brand. And now, the Chloé brand includes eyewear. The collection, introduced by L'Amy, is sophisticated and luxurious, and includes both ophthalmic and sunwear styles. Frame styling ranges from modern to vintage. Colors for the new collection include grey, eggplant, black, ivory, chocolate, green, and pink.

"The new Chloé eyewear collection is chic and elegant, and marked by design elements which feature an edgy, subtle, and vintage spirit," says Jean-Philippe Palengat, international sales and marketing manager. "In addition to its handbags and shoes, the eyewear is an important addition to the Chloé collection."

For more information, call 800-872-7377.   

Ultimate Luxury
SIGNATURE DEBUTS NICOLE MILLER "COLLECTION" EYEWEAR

Top: Moderne; bottom: Luxe

The Nicole Miller "Collection" eyewear is a luxury extension of the Nicole Miller line and includes seven ophthalmic and four sun styles. Materials are lightweight metal, stainless, metallic speckled zyl, and customized metal/zyl combinations.

"Fashion has become more accessible due to celebrity magazines, Internet, cable, and television coverage," says Lisa Funk, director of licensing and marketing at Signature. "As a result, consumers have more brand awareness and crave what they see on the runway." For more information, call 800-765-EYES, or visit www.signatureeyewear.com.

 

Vacation Time
WINDSOR EYES ROLLS OUT CLUB MED EYEWEAR

Top: Club Med Cessa; bottom: Club Med Diva

The Club Med Eyewear collection is dedicated to lifestyle, just like the resorts, says Ken Kitnick of Windsor Eyes. The collection puts an emphasis on both fashion and color, and the frames feature a thin, multi-colored stainless steel accent that is mounted directly behind the lens using compression technology. Temples are made of lightweight and flexible Elastium. The initial collection includes nine different shapes in two colors each.

"In designing this new collection, we wanted to capture the fun and innovative spirit of the Club Med name, merging both fashion and function to create the next generation of drill-mount styling," explains Kitnick. For more information, call 877-662-6006.