what's new
Merchandising RESOURCES
By Lindsey Aspinall

ClearVision has launched the Izod PerformX (PFX) collection comprised of memory metal frames. Along with the new collection will be a series of new P.O.P. materials. These new materials include a 16-piece rotator display with removable handheld mirror, a brand ID, a postcard, and a double-sided countercard. For more information, call 800-645-3733.

a chance to win

AIT Industries is running a promotional drawing that coincides with the company's new ad campaign depicting athletes of different sports with each type of edging system. One ECP will win an AIT Remote Tracer, while another will win an AIT Patternless Edger. To enter the drawing, ECPs should visit the Website www.aitindustries.com/ads/vew06_1.html. The drawing will conclude at the end of International Vision Expo West.

For the Girls

Kenmark Group has released new P.O.P. material for the Thalia Girls Eyewear collection including a logo plaque/easel cardholder, and heart-shaped pedestals. The pedestals are available in one- and two-piece displays and feature polka dot accents on the base. These materials are available with minimum purchase requirements. With the purchase of six frames, ECPs will receive the logo plaque/easel card with a one-piece display. Nine frames will get ECPs the same items, but with a two-piece display. For buying three frames, ECPs will receive the logo plaque/easel card holder. For more information, call 800-627-2898 or visit the Website www.kenmarkopt.com.

Luxottica has announced the Ray-Ban "Win the Hollywood Life" promotion, which offers a grand prize VIP trip for two to Hollywood. The prize includes VIP tickets to Hollywood Life magazine's Breakthrough Awards, a stay at a premier hotel, plus dining, tours, and spa treatments. In addition, 10 second-prize winners will receive Ray-Ban sunglasses and 50 third-prize winners will receive a one-year subscription to Hollywood Life. Both Ray-Ban eyewear consumers and wholesale customers are eligible to win this contest. Winners will be chosen at random on September 30. For more information, call 800-422-2020.

Guarding Eye Health

CIBA Vision has introduced the PRO-GUARD Lens Case. The FDA- approved case design features a clinically proven antimicrobial agent that reduces lens case contamination. The case is infused with moisture-activated silver ions that offer slow, sustained release to kill bacteria and minimize contamination of the lens case surface. The new case is included with every package of AQuify Multi-Purpose Solution. For more information, call 800-233-9223.

To support the new Ted Baker sunwear, Tura has introduced a series of merchandising materials including a six-piece display, a mirror, a logo ID, and two countercards (shown). In addition, all new Ted Baker sunwear dealers receive a Ted Baker Palm Tree umbrella. For more information, call 800-242-8872.

On Display

With the launch of Match Eyewear's Mormaii collection, the company has released three different displays, each available with a minimum purchase requirement. There are two rotator displays, which are made of wood, plastic, and metal, as well as a flat display that is made of wood with metal locking columns. For more information, call 877-88MATCH.