Articles
News
Bushnell sold to MidOcean; Silmo celebrates 40 years; AOA meets; Vision Care Institute at Wharton
FYI
News bites from the industry
Frame Introductions
New frame introductions
Hot Topic: Purchasing Power
Do buying groups really save you money or are they simply an extra layer in a multi-layered world?
By ERINN MORGAN
Profiting From Photochromics
The variety of lens availability in photochromic technology is booming, and so can your sales if you apply these techniques
By KARLEN MCLEAN
Merchandising Resources
Driving sales
Lines and Launches
What’s new for buyers
The One that Got Away
If you’re edging or thinking about edging lenses with the latest super AR treatments, take these no-slip tips from several OLA lab execs
By Alex Yoho, ABOM
Solutions: Working with PALs
Simple solutions to everyday challenges of working with progressive addition lenses
By KARLEN MCLEAN
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