merchandising resources
Driving sales
Lindsey Aspinall Getz
| 1. IN THE CARDS | |
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| Younger Optics has added to its line of informational P.O.P. materials with the introduction of DriveWear lenticular cards. About the size of a business card and made of durable plastic, the card changes when tilted so the viewer can see how DriveWear lenses change color in reaction to various light conditions. The cards can be easily displayed on a dispensing table. ECPs can also encourage patients to take the cards home to try out and share. For more information, visit www.drivewearlens.com. |
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2. Make a Splash
Aqua Sphere has introduced a P.O.P. display for Eagle goggles, for use in optical shops and offices. The display has four tiers designed to resemble steps coming out of a pool. Each step holds a different colored goggle. The display includes information about the goggles and how they work. For more information, call 800-775-3483 or visit www.aquasphereswim.com.
3. Lots of Labels
Arch Crown's Fall 2007 Op-Tag and label catalog is now available and features a line of stock, pre-printed, and custom-printed labels. Many new labels are available in the catalog including custom computer tags, Metrologic bar code scanners, and left/right contact lens indication labels, among other new products. For more information or to receive a catalog, call 800-526-8353.
| 4 Sweet Smell of Incentives |
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Couteur Designs, a division of the Kenmark Group, has introduced its 2007 Vera Wang sales incentive program. Customers are invited to select an item from the new sales incentive brochure, which includes products from the Vera Wang Fragrance collection such as the Vera Wang Princess Eau de Toilette Spray, shown below. All items are complimentary with a designated purchase of Vera Wang eyewear and sunwear. For more information, visit www.kenmarkoptical.com.
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| 5. PEZ Dispenser |
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| The rotating PEZ display from A&A Optical is designed to hold 10 frames. The display's surface is coated in a colorful glass lacquer to give it a toy-like appeal and it features 10 plex holders to display the PEZ frames. At a height of 12", the display is small enough to fit on a dispensing table. For more information, call 800-492-4465. |
| 6 School's In |
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| REM Eyewear has introduced its latest back-to-school promotion for customers who purchase from both kids and young adult collections. For every Barbie, Converse Kids, or Converse Young Adults frame purchased, the purchaser will receive a Barbie Backpack or Converse Limited Edition Sticker Pod. For every 36-frame order, REM customers will receive an all-in-one Digital Media Player. Special P.O.P. materials are available for the promotion. Visit www.remeyewear.com. |
7. Perfect Partner Program
Shamir Insight has re-launched its ReCreating Perfect Vision Partner Lab Co-Op Marketing Program. With new tools, the program is designed to provide ReCreating Perfect Vision partnering labs with the flexibility to utilize pre-determined co-op funds to promote Shamir lenses. Funds can be used toward advertising, lab price book ads, on-hold messaging, educational seminars, and marketing promotions. For more information, call 877-514-8330.
8. Revving Sales
Specialty Lens Corporation has announced the "It's About the Patient, Not the Prize" sweepstakes, meant to encourage ECPs to fit patients in iRx Polaroid lenses for the patient's benefit, not the prize. One customer will win a 1980s Dodge Aries, which will then be donated to the American Macular Degeneration Foundation in the name of the winner. The contest runs through Aug. 31. Visit www.irxlens.com/aries, for more information.
9. Reader Rewards
ECPs who purchase a minimum of 24 readers from Accessories by Ron's Optical's line of Eye Candy Readers will receive a free display from Bright Display. Each pair of readers is accompanied by a matching case, and prices range from $9.99 to $11.99. This offer is available to both new and existing customers. For more information, visit www.ronsoptical.com.
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