merchandising resources

Lindsey Aspinall Getz

SÀFILO Giorgio Armani

A Fresh Face

A new P.O.P. image for the Giorgio Armani collection from Sàfilo Group is now available. The image can be found on a countercard, free to all ECPs who request it, as well as a banner, which requires a minimum purchase order from the Giorgio Armani collection. The style featured on the model is GA545, a frame targeted for fashion-savvy women. For more information, call 800-631-1188 or visit the company website, www.safilo.com.

Gift Cards Galore

The 2007 Stainless Rewards Program from iCoat Company, LLC, was launched in November. Eyecare professionals now have the opportunity to earn $10 in VISA gift cards for every iCoat Stainless purchase they make. Last year more than $7,000 worth of gift cards were given out to participating ECPs. The Rewards Program will run through the end of this year. For more information, call 800-832-2628 or visit the company website, www.icoatcompany.com.

LUXURY GIFT BAG

As part of the reintroduction of the Adrienne Vittadini brand, Luxottica is offering a Limited Edition Adrienne Vittadini Tote Bag with the purchase of 20 frames. Made of twill and patent leather, the bag is valued at $150 and is available in the brand's recently introduced signature color of Tuscan Brown. The apparel and accessory collection will be officially relaunched for Fall 2008. For more information, call 800-422-2020.

Compliments of Cocoons

Live Eyewear has introduced a Cocoons Clip-Ons dispensing mat and countertop sizing guides as complimentary P.O.P. materials to ECPs who carry the Cocoons line. The mat features the Cocoons logo with a recessed area designed to hold the new Cocoons Clip-Ons sizing guide. The sizing guide contains a life-sized illustration of all 41 clip shapes and sizes to enable quick and easy identification of the proper clip for each frame. For more information, call 800-834-2563.

LIVE EYEWEAR Cocoons