Ask the Labs

Pondering polarized; crazy AR; acetone alternatives

By KARLEN MCLEAN

Buyers Forum

Weather or Not

Buyer's Guide

Tools of business

By By Aspinall, Lindsey

Training Tactics

D.R.I.V.E. to Success

By Valerie Manso

Gearing Up

Simple ways to put some serious retail power behind your sports eyewear selling

By Lindsey Aspinall

Editor’s Letter

Giving...Good & Smart

Merchandising Resources

Driving sales

By Lindsey Aspinall

Follow the Leaders

We check in with professional athletes to get the lowdown on their performance needs and what sports eyewear features stand up to the competition

Frame Introductions

New frame introductions

By Lindsey Aspinall

Winning Lenses

Selecting the right lenses for today’s hottest sports trends keeps your practice and your patients in the winner’s circle

By KARLEN MCLEAN

Last Word

Extremely Good News

By ERINN MORGAN

FYI

News bits from the industry

By Lindsey Aspinall

Lines and Launches

What’s new for buyers

By Lindsey Aspinall

News You Can Use

Hoya, Pentax merge; Transitions forms new fund; Silhouette wins award; Hong Kong Optical Fair recap