Merchandising Resources

By Lindsey Aspinall

Rock On!

Initium Eyewear has introduced a unique way to display frames. In keeping with the

company�s rock� n� roll theme, Initium has introduced a six-unit display, which incorporates a

Les Paul-inspired guitar neck as the trunk of the rack. The display has a wood base and includes a stainless logo plaque. For more information, visit www.initiumeyewear.com.

 

Sassy Snapshots

Viva International Group has released two new lifestyle images to accompany the Catherine Deneuve Lunettes collection. The new images are printed on countercards, available as new P.O.P. materials for the frames. There is a horizontal counter card measuring 10" W by 8" H, and a vertical countercard, measuring 5" W by 7" H. For information, call 800-345-VIVA or visit www.vivagroup.com.

Viva International Group

Catherine Deneuve Lunettes P.O.P.

Designed for You

Schweizer & Multilens has introduced the ECP Marketing Assistance-Print Station marketing tool that gives ECPs the capability to customize a promotional flyer. This new service is being offered free. ECPs should provide text copy to SML for layout and design, and the company will send back a high resolution PDF ready to be printed. For more information, call 866-922-1108 or visit the company Website www.schweizermultilens.com.

Schweizer & Multilens

Marketing Assistance-Print Station

Very Vera

Couteur Designs, a division of Kenmark Group, has unveiled a new Vera Wang Eyewear catalog. The catalog features both Vera Wang and Vera Wang Luxe collections. Each page features a frame or sunwear image, along with detailed information. For more information, call 800-627-2898 or visit the Website www.kenmarkopt.com.

Couteur Designs

Vera Wang Eyewear catalog