what's new
Buyer's GUIDE
By Lindsey Aspinall

Eschenbach has introduced the Scribolux, an illuminated stand magnifier that features a large, open viewing area for reading and writing. It is ideal for writing checks, doing crossword puzzles, writing letters, and reading. The Scribolux is portable and uses a modern SMD-LED to provide illumination. For information, call 800-487-5389 or visit www.eschenbach.com.

contact lenses
Welcome to the Family

CooperVision recently introduced Proclear Multifocal Toric, the latest addition to the company's comprehensive portfolio of presbyopia correcting contact lenses. A member of the PC Hydrogel family, the Proclear Multifocal Toric is a monthly replacement modality designed for astigmatic presbyopes. Sphere power range is +4.00D to -6.00D in 0.25D steps; add powers are +1.00, +1.50, +2.00 and +2.50; cylinder powers include -0.75, -1.25,-1.75 and -2.25. In addition, two base curves of 8.4 and 8.8 are available with an axis of five degrees to 180 degrees in five-degree steps. For more information, visit the company Website www.coopervision.com or call 800-341-2030.

Equipment
Drive Fast

Super Systems Optical Technologies has added Younger Optics' DriveWear to the list of lenses that can be processed on the Fast Grind system. Fast Grind enables practices to economically produce a multitude of lens designs in-office. It is powered by Transitions photochromic technology and NuPolar polarized technology. The lenses darken behind the windshield of a vehicle and have the ability to react to visible light as well as UV light. For more information, call 800-543-7376 or visit www.fastgrind.com.

SPECTACLE LENSES

Shamir Insight has introduced Shamir Piccolo with Attitude in Polycarbonate Polarized Brown, "the essential lens for Rx sunwear for small wrap frames." Piccolo, Shamir's short-corridor progressive lens, is designed for small frames. Combined with Shamir Attitude, a line of PALs specifically designed for wrap-around frames, the lenses provide uncompromising optical quality and visual acuity. Safe poly material for active wearers along with polarized brown answers the need for blocking UV rays and glare. For more information, visit the company Website www.shamirlens.com or call 877-514-8330.

Gem of a Lens

DiamondClear premium polycarbonate single-vision lenses from Pentax Vision, a division of Seiko Optical Products of America, Inc., are now available in a fully aspheric range. The range extends from -8.00 to +3.00 out to a -2.00 cylinder (total power -8.00). The lenses combine advanced aspheric design, ultra-clear poly resin, and exclusive coating systems. For more information, visit the company Website www.seikoeyewear.com or call 800-235-5367.

Vision-Ease lens has expanded LifeRx photochromic polycarbonate lenses to include brown in addition to gray. Brown has been added to suit consumers' varying fashion and function needs—it's estimated that more than one million photochromic lens buyers purchase brown annually. Life Rx also offers encapsulation technology and 30 percent faster deactivation. The new brown tone is available in Illumina PALs, semi-finished single-vision lenses, aspheric SFSV, and D28 bifocal designs. For more information, call 800-328-3449. ClearChoice Line Launch

Optical Distribution Corporation (ODC) has released Roden-stock ClearChoice lenses with three new polarized len-ses and a clear, high index Flat Top 28 bifocal. The polarized line offers CR 39 polarized single-vision, CR 39 polarized Flat Top 28 bifocal, and Short1, a polarized short-corridor PAL. For more information, call 888-407-3937.

Got it Made

Together with the Biomechanics Institute in Spain, INDO has developed and now utilizes the Visual Map Developer, which obtains the unique visual strategy of the lens user. Based on Visual Map information, Rx, and measurements, INDO EyeMADE personalized progressive lenses are created. EyeMADE lenses feature an optimized base curve for each wearer, wider visual field with reduced peripheral blur, and aspheric and atoric design for thinness and lightness. For more information, call 888-440-4636 or visit www.indo.es.

Optical Distribution Corporation (ODC) has released Rodenstock ClearChoice lenses with three new polarized lenses and a clear, high index Flat Top 28 bifocal. The polarized line offers CR 39 polarized single-vision, CR 39 polarized Flat Top 28 bifocal, and Short1, a polarized short-corridor PAL. For more information, call 888-407-3937.