lines and launches
Urban Chic
SÀFILO LAUNCHES ARMANI EXCHANGE OPHTHALMIC
Lindsey Aspinall Getz • Photography by Peter Baker
In 1991, the A/X Armani Exchange brand was launched. It sought to define a new dress code with a collection that took its cues from the urban lifestyle and the music culture. Keeping in sync with the fashion-forward brand, Sàfilo Group has launched the Armani Exchange ophthalmic collection. The collection includes both acetate and metal styles with the iconic A/X logo incorporated throughout. The men's styles offer a predominance of rectangular shapes with a variety of softer rectangles comprising the selection of feminine frames.
"We are truly excited about the launch of the A/X ophthalmic line," says Dick Russo, executive vice president of Sàfilo USA. "We have had phenomenal success with the A/X sunglass launch and are confident that the A/X name will resonate just as strongly with our optical customers and consumers alike." For more information, visit www.safilo.com.
| On the Wire |
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| OAKLEY ANNOUNCES NANOWIRE Comprised of a series of titanium alloy frames, the NANOWIRE line from Oakley is ultra lightweight yet durable. The line features glare-reducing lenses that achieve 99.9 percent efficiency in blocking glare-causing light waves from the sun. Oakley's High Definition Technology is also incorporated into each lens. "For the first time, Oakley is introducing a dedicated and high-end polarized sunglass line," says Lance Allega, director of communications. "NANOWIRE is designed with flexible titanium technology which allows us to create sculptural forms while maintaining the comfort of an adaptable fit." For more information, visit the company website, www.oakley.com. |
Eye Flair
INTRODUCING IAN CHRISTOPHER
Built on a foundation of classic shapes with a modern twist, Ian Christopher Eyewear is a fun, yet wearable collection. Styles feature variations on classic cat-eyes and bowties and colors include amethyst, cherry soda, shell pink, oreo mixed chocolates, and white or black pearl. The company is also dedicated to promoting eyewear recycling. Purchases made via the website receive a 10 percent discount if a pair of wearable glasses is sent in. All recycled eyewear is donated to Unite for Sight.
"My collection is designed for women who want current styling without being overdone," says designer Julie Damiano, who named the company after her husband. "I use a lot of stylized temples and curvy shapes because it adds feminine quality." For more information, visit www.ianchristopher.com.
| LOVELY LAM |
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| MODO DEBUTS DEREK LAM OPHTHALMIC Handcrafted in Japan and inspired by American sportswear of the '40s and '50s, the Derek Lam Ophthalmic collection for women is comprised of five acetate and four block titanium styles. Details such as rounded temples create a vintage eyewear feel. Laser-engraved logos add sophisticated, yet discreet, branding. In addition, the collection's colors reflect the femininity of Lam's ready-to-wear line with the classic tortoises and blacks being matched with delicate mauves and caramels. "I am pleased to work with a partner who understands luxury the way we do—beautifully crafted, unique, and modern," says Derek Lam. "The minute we saw Modo's capacity to create such a special, hand-finished product, I knew we could make a statement in eyewear." For more information, call 800-223-7610 or visit the website, www.modo.com. |
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