merchandising resources

Treasure Hunt

Lindsey Aspinall Getz

Carl Zeiss Vision and Transitions Optical, Inc., have joined together to launch a pirate-themed promotion giving ECPs the chance to find treasure on "Vision Island." The "Search for Vision Island" will run through September 15. By selling product, ECPs can earn gold "doubloon" stickers used to complete the Vision Island game board which can be turned in for cash back. Plus, each entry with one or more stickers qualifies for the grand prize drawing of a Caribbean vacation. To obtain a game board, call 888-348-7652.

Cool School Gifts

Marcolin is currently running its 2007 Back-to-School promotion for Marcolin Kids and Timberland Youth, and is offering two gifts with purchase. The Timberland double-sided cinch sack is free with each Timberland Youth frame, and the Marcolin Calculator, shown, is free with each Marcolin Kids frame. These back-to-school promotional buying options are available while supplies last for 12-, 24-, and 36-piece orders consisting of at least six of each Timberland Youth and Marcolin Kids frames. For more information, visit the company website, www.marcolinusa.com.

Win Big

Essilor of America (EOA) has launched its annual national promotion for Crizal, which will run until August 31. ECPs are invited to participate and could qualify to win one of 150 luxury trips for two to Lisbon, Portugal, based on their sales of Crizal, Varilux, and DEFINITY. Grand prize winners will receive airfare, hotel, and transfers for the trip. For more information or contest rules, visit www.clearchoice2007.com.

Fabulous Five

Helium Paris, from Match Eyewear, has introduced new P.O.P. material consisting of five display components. A 15-piece rectangular high/low counter or in-case display, a four-piece "wave tower," a three-piece flat display, a one-piece "eclipse" plaque display, and a cube logo plaque are all now available. For more information, call 877-88MATCH.