Articles
Bright Ideas
Kids need sunwear just as much if not more than adults do. With protection as the key issue for parents and style as priority one for kids, you can present and sell more sunwear to younger folks
Buyer’s Forum
Runway Kids
Buyer’s Guide
Tools of business
Editor’s Letter
Easy As Pie
News
Kenmark becomes employeeowned; B&L goes private; 5 questions for Sen. Christopher “Kit” Bond; Mido recap
FYI
News bites from the industry
Frame Introductions
New frame introductions
Merchandising Resources
Driving sales
Think it can’t happen here? Think Again
Creating a security plan to keep your stock and your staff safe
Lines and Launches
What’s new for buyers
The Name Game
Are brand names still making the sale for the kid's market? We check in to see if brand power is still an unstoppable force
By Lindsey Aspinall Getz, Karlen
We Love Kids
Dana Cohen thought he'd given up his dream of working with kids when he ended his career path toward becoming a pediatrician and entered the optical industry. That is, until he found his true calling in serving kids' eyewear needs
By Lindsey Aspinall Getz, Karlen
Nothing’s Too Good for My Baby
Optical's potential for high-end children's eyewear has never been greater, if you appeal to the powerful combination of parents' love for luxury and their kids