merchandising resources

Going Global

Lindsey Aspinall Getz

Couteur Designs, a division of the Kenmark Group, has announced the launch of a new global advertising campaign for the Vera Wang eyewear collection. The campaign was photographed simultaneously with Vera Wang's ready-to-wear collection by fashion photographer Paolo Roversi, who is widely recognized for his romantic, painter-style photos. The Vera Wang eyewear campaign will appear in national magazines, as well as outdoor advertising in select U.S. markets. The new imagery will also be utilized for upcoming P.O.P. materials for the rest of the year. For more information, visit the company website, www.kenmarkoptical.com.

Wrap It

KBco has announced the release of AccuCalc version 6.2. This software was developed for KBco's Wrap Solutions lenses in order to help ECPs recalculate an Rx for wrap frames to eliminate induced prism, remove astigmatic properties, and do away with reduced fields of vision. The software is free to ECPs. For more information or to request a copy, call 800-722-8776 or visit the website, www.kbco.net.

Sports Appeal

In an effort to help ECPs reach athletes, Bollé has introduced a set of three Standing Sports Balls—a baseball, volleyball, and tennis ball. These plastic sports balls can be used as floor or counter displays. The displays are approximately four inches high and are colored in the signature Bollé red. For more information, call 800-22-BOLLE or visit the website, www.bolle.com.

Cool Campaign

In conjunction with Jones New York's media campaign, REM Eyewear has designed a special marketing program for its customers. The new ad is tagged: "Jones New York eyewear is available at eyecare professionals nationwide. For the location nearest you, call 888-825-7739." All callers will be referred to local Jones New York retailers. To be a part of the program, ECPs must maintain a minimum level of 25 Jones New York women's frames, including the ad's featured style, J716 in black and white. For more information, call 800-423-3023.