Articles
Ask The Labs
Good form; poly practices; tinting tips
Buyer's Guide
Tools of business
Buying Strategy: Do You Have One?
Going deep? Buying wide? Planning experts recommend strategies for setting your buying plan
Celebrity Profile
Sean Combs: Design in the Mix
Editor's Letter
*1-2-3:=checkmark
Create Your Own AR Warranty
Operating your practice with solid AR warranty policies helps keep both patient satisfaction and practice profitability high
News You Can Use
VEE preview; Essilor management shift; Vision Care Kids Act of 2007; On the town
Training Tactics
Customer Service Checklist
Close Up On Contacts
Mono or Multi?
Designers' Notebook
The latest concepts straight from the pages of the designers’ notes
By AMY SPIEZIO
Eye On Equipment
Special Situations, Special Solutions
Frames: The Rx Challenge
This Optical Laboratories Association-sponsored article addresses what to do when frames are fashion-forward but difficult to Rx
Troubleshooting Tips
Polarization Puzzlers
Focus On Low Vision
The Continuum of Care
Hot Topic: Tier Changes
A rush of consolidation and buyouts in the high-end optical market has opened the door for expansion of this highly profitable sector. A look at where we’re headed—and how the ECP fits into this new landscape
Frame Introductions
New frame introductions
Merchandising Resources
Driving sales
FYI
News bites from the industry
Spring In Bloom
A sneak peek at the hottest hues to hit the spring 2007 runway
The Fine Print
The news is good for spring eyewear!
Wrap Map
Wrap lenses work well if you know how and when to Rx them. This wrap primer offers Rx wrap technical and fitting tips