Merchandising Resources

Lindsey Aspinall

Light Bright

Boll� has introduced the Lighted Floor Display. Offering an interchangeable rack/shelf system, the unit can be customized to eyewear or goggle retailers� needs. In

addition, the display features changeable graphics covering the bottom storage area and allowing retailers to better tailor the graphics to their customers. The display is available free to accounts with a minimum purchase order. For more information, visit www.bolle.com.

 Turning 100

The latest Op-Tag and label catalog from Arch Crown is now available and features a line of stock, pre-printed, and custom-printed Op-Tags and labels, plus plenty of new products. The new catalog gives ECPs the opportunity to choose the right Op-Tag or label to fit their store�s image. This year also marks the 100th anniversary of service for Arch Crown. For more information, call 800-526-8353, or visit www.ArchCrown.com.

New Tools

Essilor of America, Inc., is offering ECPs several new sales tools to provide support for Essilor brands. Tools like counter cubes,

postcards, and consumer ads are available to aid ECPs in explaining the benefits of Varilux Physio 360� and Varilux Physio. Window clings,

countercards, posters, and brochures are also now available. For more information, call 800-ESSILOR, or visit www.essilorusa.com.

Boxed In

Kenmark Group recently unveiled new catalogs for its customer base. Individual, branded catalogs are presented in a special box set design. The box set includes catalogs for every licensed and house brand. Each catalog has a

different color theme to distinguish the particular brand. A price guide is also included. In addition, a corporate brand brochure that details Kenmark�s experience can also be found in each of the sets. For more information, call 800-627-2898.