lines and launches

Lindsey Aspinall Getz · Photography by Peter Baker

Spirit of the West

MARCHON ROLLS OUT VENTANA With styles that reflect southwestern jewelry designs, the Ventana collection features temples with soft and delicate patterns and intricately placed stone accents. The spirit of southwestern culture is captured with special details such as hand-stitched leather temples, a milled metal look, and bold earthy tones including silverado and mesa brown. "The increasing presence of southwest influence in women's apparel and other accessory categories indicated that our accounts could capitalize on this trend," says Jeff Stern, vice president of Marchon Brands. "We are launching with nine styles. The design elements are related to distinctive silversmith techniques, leather tooling, and stitching associated with southwest craftsmanship." For more information, call 800-645-1300.

Safe and Stylish

HILCO DEBUTS LEADER MAX

Because kids are often at a greater risk for eye injury, the Leader Max collection has raised the bar for impact resistance and durability with its industrial strength fashion frames for children. Available in both metal and plastic styles, the frames feature flexible titanium components that make them able to withstand the active lives of today's kids. Frames are thin and lightweight to provide extra comfort and come in eight metal styles and two hand-cut plastic laminate options.

"Children are the most vulnerable eyeglass wearers," says Bob Nahmias, Hilco president. "That's why, for many years, the vast majority of eyecare professionals have prescribed impact-resistant polycarbonate or Trivex lenses for their young patients. Until now, however, those lenses have been inserted into standard fashion frames which offer little eye protection." For more information, call 800-955-6544 or visit the website, www.hilco.com.