Articles
A Time for Sports
Maintaining a variety of sports eyewear year-round and offering expert service will help you land sales and score points over the local sporting goods store
By Lindsey Aspinall Getz, Karlen
AR Rights & Wrongs
When is AR appropriate? All the time? Most of the time? Some of the time? Rarely? Never? Here are ways to find out
By KARLEN MCLEAN
BOTTOM LINE: 9 Ways to manage cash flow
Cash management is critical to your bottom line—follow these good business basics to keep the money flowing
By WILLIAM J. LYNOTT
News
Luxottica’s Ilori opens; VSP invests; Neostyle in the U.S.
Designing for Sales
Positioning your practice through office design can help ensure that your product and your practice are in sync and sending a clear message to patients
By Barbara Wright
Frame Introductions
New frame introductions
Hot Topic: Giving Away Your Profits?
Free is good...for consumers, perhaps, but not for business. Stop giving your services away and start charging, and profiting, now using these practical solutions
By KARLEN MCLEAN, Jon Krause
Lines and Launches
New frame collections