lines and launches
CURTAIN CALL
Amy Spiezio · Photography by Peter Baker
TURA UNVEILS ACT II COLLECTION
Tura's new house collection of women's eyewear, Act II, places its emphasis on uniqueness in fashion. Eye-catching detailing such as detailed endpiece décor are Italian crafted from attractive material combinations. The color selections are rich, to express individuality and personal style. Company representatives note that every shape is expressive while offering the wearer the option to fit progressive lenses. Focusing on both young and mature women wearers, the collection meets a desire to be different without excessive logos and brand names. Styles such as the A109, shown top below, with its rectangular milled front and brushed gold endpiece showcases a row of Swarovski crystals following through to the temples. This Italian crafted bronze model is a true expression of youthfulness and femininity. The house brand features styles in full rim and semi-rimless as well in plastic and metals. P.O.P. materials are also available. For more information, contact Tura at 800-242-8872.
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| BOLLÉ LAUNCHES MARINE COLLECTION In Bollé's new Marine Collection, the company is bringing the benefit of activity-specific lens technologies to anglers and other water sports enthusiasts. The Bollé Marine Collection features two specialized tints—offshore blue and inland gold—both designed to block vision-blurring blue light wavelengths and to minimize eye fatigue in their unique environments. All sunglasses in the collection have a hydrophobic coating, which promotes the dispersion of water off of the lens, fights smudging, and is impervious to sunscreen and skin oils. All models feature exclusive Thermogrip temple tips and nosepads for a very stable, comfortable fit. All frames are constructed of the purest available nylon, Bolle's proprietary b-88. For added security, a floating retainer is included. "There are more than 33.5 million anglers in the United States and their ranks are growing all the time," said Phil Gyori, vice president of marketing. "Add in boaters, beachgoers, and other marine enthusiasts who find themselves on or near water on a regular basis, and it's clear that there is huge potential audience for our new Marine Collection," he adds. Initially launched in eight individual styles (each with multiple frame colors), the Marine Collection offers models to fit a broad spectrum of fit and aesthetic preferences. For more information, contact 913-752-3426. |
frame gallery
Reflections in Style
ROBERT MARC LAUNCHES REFLECTIONS COLLECTION
Robert Marc's new collection is a personal statement drawing inspiration from the style idealists of New York neighborhoods to create sophisticated shapes that highlight the materials and underline the soul and substance of the brand. The women's collection honors the culture of beauty, luxury, and refinement, redefined with a new casual, classic glamour that creates elements of depth and texture. The new season leverages the reflective qualities of light, iridescence, and suffused color, creating an alluring, feminine style. The men's collection uses classic American reference points and style as a natural instinct to transform the past into the future. Strong, masculine simplicity is the essence of both the sun and ophthalmic frames. Info: www.robertmarc.com
Ramp It Up
VIVA PRESENTS RAMPAGE EYEWEAR
Viva International Group's latest collection, Rampage Eyewear, was presented at International Vision Expo East. The ophthalmic collection consists of 20 styles that showcase the brand's sexy, innovative style, with a mix of intricate temple details and subtle logo treatments. Embellishments including stones and studs adorn select styles and add a modern touch of sophistication. The collection is available in an array of two-tone color ways, including beige over pink and brown over green. Point-of-purchase materials include three-piece and 12-piece displays, merchandising kits, and logo plaques. Info: 800-345-VIVA
Renewed Interest
CINZIA DESIGNS ANNOUNCES REDEUX
Cinzia Designs' new collection, Redeux, is the first release from Cinzia's new Specialty Design team, Lindsey Reisack and Megan Brown. Reisack, a personal stylist, and Brown, whose pedigree includes retail with Fred Segal, created Redeux to reach a newer, younger, and edgier audience. The five-piece collection mixes the most sought after styles of previous decades with the colors and materials of today. Info: www.cinziadesigns.com
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