merchandising resources

Tara Rosenzweig

Runway Reward

ClearVision has teamed up with BCBGMAXAZRIA to offer the BCBGMAXAZRIA Fashion Week Sweepstakes. The winner of the contest, which began on July 15, will receive a trip for four to attend the BCBGMAXAZRIA runway show at Fashion Week in New York City this September. ClearVision is running a promotional campaign for the sweepstakes at www.cvosweeps.com. ECPs can enter simply by going to the site, completing the online entry form, accepting the rules, and clicking "Submit." The deadline for entry is August 20, 2009, and the winner will be drawn by ClearVision Optical on August 21.

INFO: 800-645-3733

Better Bilingual

Transitions Optical, Inc., has created the "What to Expect: Bilingual Eye Exam Guide" to enhance doctor-patient interactions during the exam process. The guide includes 12 cards, each 8" by 8", explaining common exam tests and pretests. The cards show an illustration of how the test will be done and include sections on the equipment used, why a patient is taking the test, how the test works, and what the results mean to the patient's eye health. Each card includes the full explanation on the front in English and on the back in Spanish. In addition, the guide comes in packaging that can be used as a countertop display.

INFO: To order the guide, call Transitions Optical Customer Service at 800-848-1506 ext. 7448.

Titan-ic P.O.P.
	Eschenbach is offering P.O.P. materials for its newest TitanFlex frames, including full frame, nylor, and aviator models, and a reissued rimless model in 10 new colors. ECPs can get a set of two black tissue boxes with the TitanFlex logo with the purchase of six TitanFlex frames, while supplies last. INFO: www.eschenbach-optik.com

KIDS' VISION PROTECTOR

The American Optometric Association (AOA) Sports Vision Section and Safe Kids Worldwide have teamed up to offer a free educational brochure, Healthy Eyes for Peak Performance. The brochure offers advice on maintaining children's healthy vision, including the importance of regular eye exams, the harmful effects of extended exposure to the sun, and the necessity of protective eyewear during sports activities. Healthy Eyes for Peak Performance is supported by VISTAKON, Division of Johnson & Johnson Vision Care, Inc.

INFO: The brochure can be viewed or downloaded at www.safekids.org/eyes, www.aoa.org/ performance.xml, and www.acuvue.com/peak performance.