last word

By Tara Rosenzweig

2009 Story Index

ACCESSORIES

Eye on Accessories: Sporty Options, Feb., p. 40
Eye on Accessories: Kid Stuff, June, p. 38
Eye on Accessories: Sunreaders with Style, Aug., p. 41

BUSINESS MANAGEMENT

The Staffing Doctor: Exit Interview Talking Points, Jan., p. 38
Training Tactics: Improving Communications, March, p. 52
Hot Topic: Looking for Gold: A Systematic Process for Picking Managed Care Plans, April, p. 36
The Staffing Doctor: Avoiding Hiring Pitfalls, May, p. 38
Training Tactics: Customer Service Checklist, June, p. 40
Taking a Hard Look at the Bottom Line, June, p. 65
Business 101: Today's Customer, July, p. 33
American Demographics, July, p. 36
How I: Thrive Without Managed Care, Aug., p. 39
Now Hear This, Aug., p. 50
Last Word: How ECPs Are Winning Against the Economy, Aug., p. 80
Training Tactics: How to Manage Everyday Work Pressure, Sept., p. 52
Hot Topic: How Much Is an Optometry Practice Really Worth?, Sept., p. 54
Hot Topic: Dollars and Sense: An Inside View of the Real Cost of a Website, Oct., p. 50
As the Frame Turns, Oct., p. 60

CHILDREN

Kids Rock, June, p. 42
Kid Vision Heroes, June, p. 48
Labs: Making Kids' Eyewear Easier, June, p. 50
Trends Now: Kids' Vision Update, Oct., p. 43
Last Word: Kids' Vision by the Numbers, Nov., p. 72

CONTACT LENSES

Close-Up on Contacts: Kid-Smart Fitting Tips, March, p. 65
Last Word: Contact Lens Perks for Kids, June, p. 88

EDITOR'S LETTER

Reach Out and…, Jan., p. 18
Buying Basics, Feb., p. 14
What's Your #1 Brand?, March, p. 26
Lookin' Good, April, p. 16
Marketing with a Twist, May, p. 16
The Power of…, June, p. 18
The E Word, July, p. 16
Want or Need?, Aug., p. 18
Hallooo, Sept., p. 16
Hats Off…or On, Oct., p. 16
One Giant Step, Nov., p. 18
Marketing Morsels, Dec., p. 18

EQUIPMENT

Eye on Equipment: Processing Wrap Lenses, Feb., p. 36
Eye on Equipment: New vs. Used, April, p. 34
Surfacing Savvy, Aug., p. 54
Edging Roundup, Dec., p. 54

FRAMES AND FASHION

Looking Forward, Jan., p. 42
Trends Now: The Blues Sing, Feb., p. 32
Defining Luxury, Feb., p. 41
Trends Now: Summer Style, April, p. 32
The Sun Still Shines, April, p. 44
Shades of Spring, April, p. 54
Last Word: Celeb Sun Debate: Style vs. Function, April, p. 80
Affordable Fashion, May, p. 49
Fix and Fit: The Do's and Don'ts of Frame Selection, June, p. 41
Trends Now: Luxury in Style, July, p. 35
Trends Now: Join the Club, Aug., p. 38
Natural Beauties, Sept., p. 86
Runway Roundup, Sept., p. 92
The New Golden Rule, Oct., p. 46
What Makes a Good Frame? Dec., p. 34
Latest Editions: Classics Revisited, Dec. p. 38

LABS AND TROUBLESHOOTING

Ask the Labs, Jan., p. 36
Better Bevels, Feb., p. 34
Ask the Labs: Equipment Advice & Lens Logic, March, p. 48
Ways to Work High Index, April, p. 33
Processing and Prescribing Probabilities, May, p. 36
Ptosis Diagnosis, June, p. 36
Busting Optical Myths, July, p. 30
Debunking Optical Myths: Part II, Aug., p. 36
Reconditioning a Vintage Frame, Aug., p. 42
Tinting: Types and Tips, Sept., p. 48
Removing Broken Screws, Sept., p. 53
Managing Stock Lenses, Oct., p. 30
Easy Double-D Segs, Nov., p. 36
Spectacle Lens Measurement Tips, Nov., p. 38
Hot Topic: Premake, Don't Remake, Nov., p. 42

LOW VISION AND VISION CARE

Fitting Low Vision Telescopes, Jan., p. 40
Obama's Agenda…for People with Disabilities, March, p. 63
Spreading the Word, May, p. 40
The Demographics of Low Vision, July, p. 31
An Inside Look, Sept. supplement A New Outlook for Omnivores, Oct., p. 32
Recent Vision Loss Statistics, Dec., p. 36

MARKETING AND STORE DESIGN

Bottom Line: Banking on Generation Y, Jan., p. 52
Last Word: 2009 Consumer Trends, Jan., p. 72
Targeting Top Tech Trends, Feb., p. 48
Earth Friendly, Feb., p. 51
Marketing Matters: Hispanic Market Focus, March, p. 49
Ways to Green Your Office, March, p. 128
Hot Topic: Can Clicks Build Bricks?, May, p. 42
Global Insights, July, p. 72
Assessing Patient Retention, Sept., p. 50
Big Impact, Small Budget, Sept., p. 69
Health Fairs Step-by-Step, Nov., p. 40
Silver Lining Opticians, Nov., p. 57

RETAILING/SELLING

Buyer's Forum: Ta Ta for Now, Jan., p. 56
Buyer's Forum: Chief Performance Officer, Feb., p. 58
Top Trends, March, p. 66
Whether Weather Matters, March, p. 70
Solid Single Vision Lens Sales, March, p. 81
Buyer's Forum: Clear as Water, March, p. 92
Hot Topic: Asian Influence, March, p. 94
Here's to Success, March, p. 98
Buyer's Forum: Taking Inventory, April, p. 65
Merchandising Magic, May, p. 47
Lenses: Touchpoints and Internal Marketing, May, p. 52
Buyer's Forum: Hope Springs Eternal, May, p. 58
What Makes Customers Buy, May, p. 72
Buyer's Forum: Join the Club, June, p. 73
Buyer's Forum: Imperfect Harmony, July, p. 59
Trunk Show Special, Aug., p. 60
Buyer's Forum: Keeping Lenses Simple, Aug., p. 64
Buyer's Forum: Green Is Still Good, Sept., p. 84
Last Word: Optical Buyer's Remorse, Sept., p. 120
Buyer's Forum: What's It to You?, Oct., p. 66
Last Word: Philosophy of the Boards, Oct., p. 80
Buyer's Forum: Do More, Make More, Nov., p. 60
Buyer's Forum: Being There, Dec. p. 58
Luxury: Shifting Constellations, Dec., p. 50

SPECTACLE LENSES AND TREATMENTS

PAL Update, Jan., p. 48
Lenses: The Big Picture, March, p. 85
Sunlenses: Fashion + Function = Fantastic, April, p. 49
Get to the Point: Frame and Lens Pointers for High Rx's, Aug., p. 44
The Free-Form Experiment, Sept., p. 60
Beyond Good, Better & Best: Variable Corridor PALs, Sept., p. 65
Inside Out: Trends in Lens R&D, Oct., p. 54
Clearly…a New World: How to Make the Most of Today's AR Technology, Nov., p. 48
Future Features, Technology Trends, Nov., p. 52
Fab Slabs, Dec. p. 32
Customized Rimless Pointers, Dec., p. 46

SPORTS AND SAFETY

Sports Eyewear, Feb., p. 45
Last Word: Sports Trends, Feb., p. 72