merchandising resources
Living the Vision
Tara Rosenzweig
Transitions Optical, Inc., has launched a "Live Your Vision" promotion to encourage discussion about the importance of eye health and the vital role vision plays in everyday life. Via the company's website, "Live Your Vision" contest entrants can upload a photo and caption showing how they live their vision in their professional or personal lives. Grand prize winners will receive a $10,000 prize, and will designate a charity of their choice to receive a $10,000 donation from Transitions Optical. Finalists will receive $1,000.
INFO: www.Transitions.com/liveyourvision
| Polarized PERKS |
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| Vision-Ease Lens is running a "Polarized Stimulus Plan" promotion to support the newly extended Coppertone and SunRx polarized product lines. For every pair of Coppertone and SunRx lenses purchased from April 1, 2009 through August 31, 2009, Vision-Ease will send ECPs a check for the total amount earned through the promotion period. ECPs can earn up to $15 for every pair of qualifying Coppertone polarized lenses sold and up to $10 for every pair of qualifying SunRx polarized lenses sold. INFO: www.vision-ease.com |
Chesterfield's New Look
Safilo has launched a new logo, advertising campaign, and merchandising display program for its Chesterfield eyewear brand. The new ad campaign and merchandising materials communicate the brand's outdoor spirit. The redesigned logo will be featured on a logo plaque made of dark wood laminate. New fixtures include a 12-place rotator with dark wood laminate, acrylic shelves, and a back panel in brushed aluminum, and a double-sided countercard featuring men's and kids' eyewear styles.
INFO: www.safilo.com
| HIGH FASHION |
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| OWP USA is launching a new campaign with a dramatic look for 2009. A team, led by photographer Seregel, created backgrounds and fashion outfits to coordinate with six frame designs from the OWP collection. The designs reflect the fashion appeal and detail embodied in every OWP model, and combine the latest color concepts and ultra-modern shapes to create eye-catching designs. INFO: 877-569-7872; www.owp usa.com |
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