frame introductions

Amy Spiezio

MODEL: Ted Baker model Dahlia II B173
MATERIAL: Stainless steel
SIZE: 50/16-130
COLORS: Ebony, brown town, and red sunset
MARKET: Women
INFO: 800-242-TURA (8872), www.tura.com

3 Kliik

Kliik:denmark's spring 2010 collection has captured the true essence of frame-chic with the collection's signature color variations and designs in 10 new styles that complement the brand's modern look.

Creative concepts and quality materials are combined to bring this ophthalmic eye-wear collection to life. With the revival of military fashion marching on the runway, frame wearers will salute camo-inspired prints and reinterpretations. Desert gray, desert sand, brown, and khaki are only some of the myriad colors available with these exciting new ophthalmic eyewear models for men and women in plastic and metal.

INFO: 800-361-6220, www.kliik.com

SWITCH

Switch Vision is launching a new style, Stoke. Stoke is an easy-to-wear 8 base semi-rimless frame that also combines sport performance and sport fashion. This soft-edged, narrow rectangular wrap look is available in a 60 eye size in four colorations: shiny black and tortoise, as well as two new colorations—olive and demi purple. It is available with Glare Lens Kits or Sun Lens Kits. Additional specialty lenses are available and they are 100 percent Rx'able through Switch Vision labs. INFO: 877-SEE SWITCH, www.switchvision.com

4. LBI
MODEL: St. Moritz model Cyber MZ 12
MATERIAS: Metal and plastic
SIZE: 51/18-135
COLORS: Burgundy, coffee, ebony
MARKET: Women
INFO: 800-423-5175, www.lbieyewear.com

5. BEST IMAGE OPTICAL
MODEL: Dolabany Eyewear style Thomas
MATERIAL: Zyl
SIZE: 51/19-145
COLORS: Tortoise, olive streak, demi blond, and black
MARKET: Men
INFO: 800-688-7661, www.bestimageoptical.com

6. VIVID
MODEL: Vivid Boutique 5004
MATERIAL: Metal and plastic
SIZE: 50/18-135
COLORS: Black/white, burgundy/pink, toffee/cream
MARKET: Women
INFO: 800-631-0188, www.vivid-eyewear.com

7. NATURAL EXPRESSIONS

Developed in collaboration with technical craftsmen, ÖGA Alträ from Morel uses wood in combination with aluminum for an organic yet extremely contemporary look. The temple, made from three pieces of Stamina wood material and laminated with slender strips of aluminum, gives the appearance of a homogenous material that nature might have made. The softness and naturalness of wood combined with the hardness and sheen of metal is a technical design. Company representatives report that the highly complex double-action stainless steel springhinge is achieved using a MIM (Metal Injection Moulding) technique. This integrated hinge has an anti-rocking mechanism for optimum positioning of the temple. ÖGA Alträ, in the tradition of Scandinavian design, is made up of three models with stainless steel browbars available in a range of six colors combined with natural aluminum.
INFO: 800-526-8838, www.morel-france.com

8. Charmant

MODEL: Lacoste LA12244
MATERIAL: Acetate
SIZE: 51/16-140
COLORS: Black/brown, navy/white, brown/red, crystal/white
INFO: 800-645-2121, www.charmant.com