last word

2010 Story Index

BUSINESS MANAGEMENT

Providing a Consistent Patient Experience,
Jan., p. 34
Step by Step: What exit strategy is right for
you?, Jan., p. 38
Patient Complaints, Feb., p. 36
Biz Outside the Box, Feb., p. 33
Recovery Trends, March, p. 77
Gainful Goodbyes, March, p. 51
Social Media, Safely, March, p. 58
Environmental Issues, March, p. 136
EHR and You, April, p. 34
Glasses and the Medical Model, April, p. 40
The Payback: Your Return on Investment,
May, p. 60
Out to Lunch, May, p. 88
Growing in Non-Growth Times, June, p. 44
Employee Disengagement, June, p. 32
Lab Humor, June, p. 88
American Demographics, July, p. 36
Practice Growth in Non-Growing times,
Aug., p. 41
Salary Survey, Aug., p. 46
Re-engaging Employees, Aug., p. 35
Part 1: Retail Strategies That Make Large
Practices Work, Sept., p. 66
Salary Survey Part Two, Sept., p. 88
Optical E-commerce, Sept., p. 50
Charging No-Shows (Or Not), Sept., p. 62
The Price is Right—Or is It?, Sept., p.100
The Opticianry Business, Sept., p. 144
Is Luxury Still Smart Business?, Oct., p. 42
Part 2: Secrets of…, Oct., p. 49
The Fraud Triangle, Oct., p. 38
Closing the Doors, Nov., p. 40
Controlling Cost of Goods, Nov., p. 62
Bottom Line: 2010, Dec., p. 52
What Are We Telling Our Patients?, Dec., p. 32
Sales Tales Increase Lens Revenues,
Dec., p. 42

CHILDREN

Teen Choice: Stylish frame options help keep
teens in Rx eyewear, June, p. 36
Kids' Fitting Tips, June, p. 30
Safe and Strong: Managing Kids' Visual
Needs, June, p. 50

CONTACT LENSES

New Color Approaches, March, p. 54
Contact Lens Stretching, Sept., p. 60
Contact Lenses for the Ages, Nov., p. 32

EQUIPMENT

Eye on Equipment: Ramp Up Your In-Office
Lab, Feb., p. 30
Eye on Equipment: Back Room Solutions,
April, p. 30
Eye on Equipment: All on the Surface,
Aug., p. 32
Eye on Equipment: Equipment for the Future,
Sept., p. 56
Eye on Equipment: Supply Line, Nov., p. 33
Keeping Your Edge, Dec., p. 47

FIRST PERSON

Eye Care Centers of America's Jim Eisen,
Jan., p. 32
Mike Daley of the Foundation for Eye Health
Awareness, Feb., p. 16
Hoya's Michael Ness, May, p. 14
Nassau Lens Company's Maureen Cavanagh,
June, p. 16
Rudolph Suter of ProFit Optix, Aug., p. 14
David Johnson of Marchon 3D, Sept., p. 22
Transitions Optical's David Cole, Dec., p. 12

FRAMES AND FASHION

Forever Favorites, Jan., p. 44
Playing it Safe, Feb., p. 41
Bright and Basic, Feb., p. 46
Repairing Rivets, March, p. 46
Sun Insights, April, p. 38
Sizing Up Sunglasses, April, p. 48
Frame Philanthropy, May, p. 48
Runway Report, June, p. 34
Goal! World Cup Style,
July, p. 30
It's Only Presbyopia…,
Aug., p. 28
Personal by Design, Sept., p. 108
Style of Politics, Oct., p. 36
Universal Alignment, Oct., p. 40
Labs Are in the Frame Business, Nov., p. 56
Knocking Out Knockoffs, Dec., p. 36

LOW VISION

Healthcare Reform and Vision Rehabilitation,
Jan., p. 36
Using Filters, March, p. 44
Addressing Patients with Macular
Degeneration, May, p. 36
Patient Survey, July, p. 33
Low Vision, Sept., p. 84
FDA Approves Implantable Telescope,
Nov., p. 34

MARKETING AND STORE DESIGN

Store Décor: Hot or Not?, Jan., p. 52
Spending Now, Jan., p. 34
Mixing Art and Optical, Feb., p. 31
Winning Windows, March, p. 86
Hot Topic: Marketing Green, May, p. 40
Toll-Free Phrases, May, p. 32
Sweet Idea: Transforming a fixer-upper into a
delectable business, June, p. 62
Fresh & Frugal: Decorating on a budget,
Aug., p. 48
Store Décor: Expert Advice, Sept., p. 91
Carving Your Niche, Sept., p. 62
Fantastic Furnishings, Sept., p. 66
Bringing the Outdoors In-Store, Dec.,p. 34

SPECTACLE LENSES AND TREATMENTS

Plus Lens Protocol, Jan., p. 32
Single Vision Skills, Jan., p. 48
Hand Tools We Love, Feb., p. 28
Polarized Checklist, Feb., p. 50
Know Your ABEDs, Feb., p. 72
Free-form Facts, March, p. 64
When Your Lab Calls, March, p. 80
Segments and Singles, March, p. 42
Short(ening) Story, April, p. 29
Shedding Light on AR and Photochromics,
April, p. 54
Power Pointers, April, p. 72
Extreme Task-Specific Eyewear, May, p. 54
Stress Less, Shoot Better, May, p. 30
Processing Primer, June, p. 56
Outdoor Performance, July, p. 28
Unusual Optical Tools, July, p. 72
High-Index Tales & Techniques,
July, p. 36
Basic Vertical Imbalance, Aug., p. 72
Proper Lens Cleaning, Aug., p. 26
Free-Form Facts, Sept., p. 72
Oldies but Goodies, Sept., p. 48
New Lens Niches, Sept., p. 78
Managing Lens Materials, Oct., p. 34
Going H-Eye Tech, Oct., p. 54
Free-Form: Key Questions Answered,
Nov., p. 48
Caliper Conundrum, Dec., p. 30