Bright & Basic

A mix of excitement and comfort, the colors of Spring 2010 reflect the mood of the world

By Jeannie O

Business 101

Memorable Moments

First Person

Five Questions for...Mike Daley of the Foundation for Eye Health Awareness

News

Vision Expo East Preview; Help for Haiti; 6 Calls Launches

Frame Introductions

New frame introductions

FYI

News bites from the industry

Last Word

Know Your ABEDs

Troubleshooting Tips

Hand Tools We Love

Eye On Equipment

Ramp Up Your In-Office Lab

Marketing Matters

Mixing Art and Optical

Trends Now

Biz Outside the Box

By Jeannie O

Hot Topic: Patient Complaints

Customer complaints may sting, but they do provide an opportunity for improvement. How to cool down hot situations in the dispensary.

By ALLAN BARKER, O.D., and, Jon Krause

Merchandising Resources

Sales drivers and promotions

Lines & Launches

What’s new for buyers

Playing it Safe

Work hard, play hard, and fight hard—but keep safety first. Eyewear to keep eyes safe from the backyard to the battleground.

By AMY SPIEZIO

Polarized Checklist

An active lifestyle requires proper eyewear. ECPs chime in with ways to accelerate sunlens sales.

By KARLEN MCLEAN

A Clear Product Advantage

How clearvision delivers eyewear made specifically for the managed care environment

The Insurance Maze

Are you finding your way? A look at 6 effective strategies for making money with managed care

Welcome

Can You Succeed in a Managed Care World?