Ask the labs

Plus Lens Protocol

By KARLEN MCLEAN

Ask the Staffing Doctor

Providing a Consistent Patient Experience

By Daniel Abramson

Editor's Letter

What's in Store

By Stephanie K. De Long

First Person

Five Questions For...

News

Focus on Low Vision

Healthcare Reform and Vision Rehabilitation

By Cynthia Stuen, PhD

Forever Favorites

Sometimes the best way to please people is by giving them their familiar favorites. A look at what makes a frame worth keeping on the board year after year.

By AMY SPIEZIO

FYI

News bites from the industry

Frame Introductions

New frame introductions

Last Word: Dispensing Insights

PDs: Measure for Measure

By KARLEN MCLEAN

Trends Now

Spending Now

By ERINN MORGAN

Hot Topic: Step by Step

What Exit Strategy is Right for you? This month’s Hot Top covers the options

By Bill NolanIllustration by Jon Krause

Merchandising Resources

Sales drivers and promotions

Single Vision Skills

With material, design, and treatment choices from basic to advanced, now is the time to hone your single vision skills and polish your practice to handle the new single vision market

By KARLEN MCLEAN

Lines & Launches

What’s new for buyers

Store Décor: Hot or Not?

An inside look at 10 store décor trends, including those that are popular and those that are passé