frame introductions

Amy Spiezio

1 SERENGETI EYEWEAR

MODEL: Fontana MATERIAL: Injected Grilamid TR-90 Nylon SIZE: 130 temple length COLORS: Dark tortoise, cognac, shiny black MARKET: Unisex INFO: www.serengeti-eyewear.com

2 The Lite Life

The Lite series from Mykita introduces the company's lightest metal frame concept to date. The frame has a newly developed screwless hinge system and is composed of three pieces. A very thin temple with a silicon-covered tip can be bent into shape to fit snugly behind the individual's ear. Lenses are now easy to mount with the help of a thread. The first edition of the Lite collection is composed of six simple and classic forms for men and women. Their low-key design is ideal for everyday wear. The frames are available in five different metallic colors, ranging from brown to graphite, silver, and gold. The Mykita Lite line comprises a range of refined and ultra-comfortable frames with easy mounting and adjusting for opticians. INFO: www.mykita.com

3 EASTERN STATES EYEWEAR

MODEL: Exces Eyewear style 3064
MATERIALS: Monel with TR-90 temples
SIZE: 48/16-140
COLORS: Green, burgundy, brown, black
MARKET: Women
INFO: 800-645-3710

4 MCGEE GROUP

MODEL: Sally 16
MATERIAL: Metal/plastic combination
SIZES: 51/17-135; 51/16-135
COLORS: Always amethyst, endless claret, and forever mango
MARKET: Women
INFO: 800-966-2020; www.mcgeegroup.com

5 IMMAGINE EYEWEAR

MODEL: X-IDE style Applebite
MATERIAL: Metal
SIZE: 52/18-133
COLORS: Black/gray, golden/brown, gray/orange, violet/pink
MARKET: Women
INFO: www.x-ide.it

Best Image Optical

MODEL: Dolabany style Arnold
MATERIAL: Plastic
SIZES: 44/24-145; 46/24-150
COLORS: Black, demi amber, brown crystal, black crystal, olive streak
MARKET: Men
INFO: 800-688-7661; www.bestimageoptical.com

Beautiful Choices

The new Revlon collection from Altair features six styles for women in a cohesive compilation of lace and color. Offered in fashionable hues of berries, blues, and copper, the collection's Lovely Lace line features handmade Italian acetate with lace-inspired patterns, adding dimension and texture. The collection's Hurray for Color line features two styles with bold multi-layer acetate in semi-rimless and rimless combination frames that are durable and lightweight. The point-of-purchase materials for use in practices will emphasize the complementary tones of Revlon makeup and eyewear to flatter patients' faces and make their eyes more beautiful. INFO: www.altair.com

8 ASPEX EYEWEAR

MODEL: Takumi style T9785
MATERIAL: Plastic frame with rimless magnetic clip-ons
SIZE: 52/16-135
COLORS: Dark brown/brown tortoise and black/gray tortoise
MARKET: Unisex/men
INFO: www.aspexeyewear.com

Time for Something New

The Kenmark Group is launching a new segment in its Timex Optical Eyewear collection—Timex Max, a collection of larger frames for men with an emphasis on contemporary designs and exceptional fit. The collection includes seven frames that are available in eyesizes ranging from 56mm to 60mm. These frames provide trend-right design options for men needing larger frames. Each frame offers additional head space, spring hinges, and extra-long temples for a comfortable fit. Frames are available in a masculine color palette with finishes in satin, matte, and brushed gunmetal.

INFO: www.kenmark.com

Try Ons

Try by Allison is an ultra-light rimless concept. The model TY 100 is made of injected plastic and has a mix of fluorescent colors and animal patterns. Thanks to the combinations of shape and color choices, TY100 has a target audience from teenager to adult. The TY100 is suitable for both men and women. The fluorescent colors are inspired by the 1980s, using yellow, orange, and violet tones. In addition, the animal patterned sides are striped with strong colors. The shaded variations of the three-piece mount have mixed tones that change from soft to transparent colors

INFO: www.tryeyewear.com, www.try-change.com

11 ORGREEN

MODEL: Echo 97 series style Xander
MATERIAL: Acetate/ titanium combination
SIZE: 57/15
COLORS: Solid black; striped black/ gray; striped red/ dark red; striped transparent yellow, transparent blue; transparent brown Havanna
MARKET: Men
INFO: info@orgreen.dk; www.orgreen.dk

12 VIVA INTERNATIONAL GROUP

MODEL: Guess styles GU 1641, GU 1642, GU 1643
MATERIAL: Metal and plastic; plastic (GU 1643)
SIZES: 53/18-130 (GU 1641); 54/16-130 (GU 1642); 51/16-135 (GU 1643)
COLORS: Black, brown, burgundy, navy
MARKET: Women
IINFO: www.vivagroup.com