lines and launches

Amy Spiezio ∙ Photography by Peter Baker

Ladies First

MATCH EYEWEAR LAUNCHES ADRIENNE VITTADINI COLLECTION

The Adrienne Vittadini sportswear brand launched in 1979 and helped create a whole new look in casualwear for women. Drawing from global inspirations, the clothing features feminine and textured looks that blend comfort and sophistication. Like the clothing, the Adrienne Vittadini Eyewear optical and sun collection from Match Eyewear is designed for the woman who possesses a sophisticated sense of style and enjoys expressing herself through fashion.

The line includes a diverse range of choices for women ages 30 to 60 in a full assortment of eye shapes and sizes. The collection has 24 ophthalmic styles and two sunglass options. The prescription eyewear is offered in a variety of metal and plastic styles in a flattering range of colors, from traditional blacks and browns to trendier shades of red, green, and lavender. The full-rim and semi-rimless styles are designed with progressive- friendly B measurements for a comfortable visual experience for wearers.

Embellishment with numerous materials on the frames creates textures, and state-of-the-art coloring techniques provide a full palette of flattering tones. The extra details that make the eyewear feminine and flattering include tasteful splashes of crystal highlights, delicately patterned frame fronts and temples, and bolder details such as sculpted accents, floating lenses, and enamel temple details.

Point-of-purchase materials for the new collection include an ID plaque block, a two-piece display, a clear ID plaque, a mirror, and a countertop banner.

INFO: 516-877-0170, www.matcheyewear.com

Man's World

NOUVEAU PRESENTS ARROW EYEWEAR COLLECTION

For over 150 years, Arrow has made its mark as an American icon. The Arrow Collar Man of the early 20th century was a style setter for his generation, and the Arrow Man served as a model of smart male dressing in the 1950s. Currently the second best-selling dress shirt brand in the United States, Arrow is now branching into optical with a new frame collection from Nouveau Eyewear.

Renowned for its attention to detail, the brand reflects youthfulness and optimism, traits which follow through into the optical collection. Targeted to young men, the line will appeal to the classical consumer and emphasize affordable style, durability, and fit. The collection consists of nine styles and is designed for men from their 20s to 40s, with looks that are appropriate for the office and beyond.

Answering the need for smart, masculine eyewear at a true value price, the eyewear collection is on-trend without being excessively trendy. The models are offered in plastic and metal full-rim and semi-rimless looks. Some models are deep enough for a progressive.

The diverse shapes range from round to rectangular to suit a wide variety of faces. The rich coloring includes traditional hues such as brown, tortoise, and black in plastics, and gold, gunmetal, and black in metals.

INFO: 800-292-4342, www.nouveaueyewear.com

STYLE POWER

MARCHON ROLLS OUT MARCHON 200 SERIES EYEWEAR COLLECTION

With an eye on fitting teens, petites, and the complete women's market, Marchon's latest house collection, Marchon 200 Series, (also known as the iWear collection), is stylish and feminine.

The new Marchon 200 Series styles were designed to ignite some excitement and introduce some color and fun into the Marchon house brand collection, company representatives note.

Unofficially dubbed the "Tweens" Collection, the Marchon 200 Series is actually designed for anyone looking for a little edge. Designs in the collection are infused with textural and architectural impressions and loads of color choices for an upbeat and fun sensibility.

Currently available in 10 fashion-forward styles overflowing with personality and a high level of cool, the Marchon 200 Series has a shape, color, and size for just about any creative eyewear fan.

Included in the design portfolio are plastic and metal styles featuring flat metal designs and double and triple laminates in layers or two-tone looks. When it comes to shape, there is something for every face with up-to-theminute looks, including modified cat-eyes and rectangles with trendy, modified, bold, and pillowed aspects as well as soft square shapes.

INFO: www.marchon.com, 800-645-1300

Clear Clips

CLARITI PRESENTS 2010 AIRMAG COLLECTION

Clariti Eyewear has rolled out its latest AirMag Magnetic Clip-on collection. Clariti Eyewear's AirMag Polarized Magnetic Clip-ons are the company's next generation of magnetic eyewear. The frame is made of a material that does not require attached magnets; instead, the clip-on clicks on and attaches strongly onto the frame.

The AirMag collection for men and women offers trendy looks and low pricing that is paving a new path of magnetic sunwear that is stylish, simple, and convenient, company representatives note.

With a simple click of the magnet, clip-ons can be easily attached while driving or walking. Polarized clip-ons cut down glare and deliver crisp images. The collection features low pricing, convenience, and sleek looks, and Clariti highlights the value of their quality products while maintaining a cost-friendly price for consumers. Also, Clariti Eyewear understands that clip-ons get lost all the time, so AirMag clip-on replacements are sold separately.

Flattering and wearable frame styles within the collection provide options for men and women in traditional and stylish colors, including satin black, dark gray, mocha, satin plum, matte dark coffee, and dark brown. The clip-ons echo the frames' coloration.

"With the comfort, durability, and sleek designs combined with affordable pricing, AirMag is a perfect fit for any individual seeking value in their fashion eyewear choice," says Dominique Yonemoto, general manager of Clariti Eyewear.

INFO: 800-FRAMES-2, www.claritieyewear.com