lines and launches
What's New?
Amy Spiezio
high design
MARCHON UNWRAPS DIANE VON FURSTENBERG COLLECTION
For the debut of the Diane von Furstenberg Collection of from Marchon, the heritage and identity of the DVF brand was interpreted in different styles and materials resulting in a range of eyewear that is both classic and modern. Working together, the designer and the frame manufacturer took iconic details like the DVF lips, the love knot, the power stone, and the wrap dress and translated them into eyewear and sunwear for women with bright colors and eclectic patterns playing an important role throughout the collection.
One major part of the collection was taking von Furstenberg's signature graphic look into optical, says Marchon's design director Leslie Muller. “Diane doesn't wear one print. She has many prints that reflect different moods and feelings. The graphic patterns, the lip, the line that we developed and the proprietary materials that we developed have such rich patterns no matter how you cut them.”
INFO: 800-544-1336, www.marchon.com
Runaway Success
VIVA ROLLS OUT SKECHERS EYEWEAR
Sporty, lifestyle-, and budget-friendly looks for the entire family have made Skechers a powerhouse brand. Now that same lively style is coming to eyewear with a new Skechers Eyewear collection from Viva International Group.
The collection includes sunglasses and prescription frames for men, women, and kids, and will be distributed at department stores, independent optical retailers, and specialty stores worldwide.
“As one of the world's top footwear brands, Skechers has tremendous global appeal,” says Roxanne Galari, general manager of brands at Viva. “To reinforce the brand's DNA, we've instilled the unique design concepts of their footwear into each facet of the eyewear collection.”
The collection is categorized into four key trends: Age of Innocence, Tribal Tales, Disturbia, and Energetic Soul. Each style reflects these key trends with temple detailing, unique color palettes, and specialized logo treatments.
Included in the men's collection are croc laser etchings, sun-weathered colors, metal hardware, and dragon graphic elements. The women's collection includes features such as organic metal cutouts, animal prints, graphic tattoo designs, and vintage cat-eye shapes. The kid's collection completes the line with classic shapes, tattoo-like art graphics, stars, and rubber temple inserts.
Marketing and point-of-purchase materials include multiple display pieces, logo plaques, countercards, and window displays.
INFO: 800-345-VIVA, www.vivagroup.com
In Person with Diane von FurstenbergDiane von Furstenberg has changed the way women dress, and her colorful, innovative designs have helped define career-wear for several generations of women. Recently, she discussed her new Marchon line with the editors of Framebuyer. ON HER LOVE FOR EYEWEAR AND SUNWEAR: “In the 70s, I had a very successful eyewear line, so I'm quite familiar with eye-wear and I give equal importance to sunwear and eyewear. I have never, since I'm 19 years old, gone out in the street without sunglasses. I always wear sunglasses because I think, first of all, it makes you feel glamorous—it hides your bags and it protects you from the dust. I don't go out without my bracelets or my sunglasses, it's just true accessories that are every day.” ON STAYING CURRENT: “As Diane von Furstenberg the person gets older, my brand gets younger and younger, so it's important that the image for the brand is a young woman who is at the beginning of her life. As a matter of fact, the person I use now is my son's fiance, she's 24 years old—but it is very much my take on it. I'm doing the photography, I am on the other side of the camera.” ON HER EYEWEAR AND SUNWEAR LOOKS: “I like big glasses, I do like the aviator. It's also a question of mood, but we have all the DNA, we have the lips, we have the organic, which is a new direction. It's a wardrobe of glasses.” |
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Modern RetroMODO LAUNCHES RETRO COLLECTIONAt a time when vintage is in style, MODO introduces an elegant, retro-inspired collection revisited into a modern style. Included are 10 new styles, seven acetates and three titanium. The collection, for men and women, has a look loaded with character, yet the designs focus on easy-to-wear, distinctive details, and detailed craftsmanship. All shapes are modern, clean, and wearable. The acetate portion of the collection balances cool blacks, grays, and blues with a selection of textured, strong reds and purples. The metal grouping in the collection features colors that are a refined palette laid around tonal combinations of base metals like gun, gold, and silver with enamel colorations such as walnut, navy, camel, and bright red. When it comes to design in the Retro line's acetate models, metal detailing on the temples is a key differentiation. Acetate styles such as style 6000 and 6004 incorporate sophisticated yet understated architecture-inspired metal details by the hinge. In the women's styles, the insert takes the form of a wave, while in the men's it is geometric and straight. Titanium styles such as model 119, 120, and 121 represent the next generation of the MODO Retro collection. Constructed from extremely light and flexible titanium, the eyewear incorporates a sculptural temple covered in an enamel coloring on the eye wires. Each frame comes in a fashionable black leather case. The new additions are part of the broader Modo collection along with two sub collections, MODO Linea and MODO Classic. INFO: www.modo.com |
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