merchandising resources

Lenses, Clearly

ABB CONCISE has released Ophthalmic Lens Portfolio, a reference guide to the sizes, parameters, features, and best price available for the variety of ophthalmic lenses distributed by the company. The portfolio, available to ECPs by request, includes lenses from manufacturers, including best-in-class products from Essilor, KBCO, SOMO, and Trivex. Additionally, the Ophthalmic Lens Portfolio reports on usage and trends.

INFO: www.abbconcise.com, 800-852-8089

SEIKO SWAG

Seiko Optical is offering the chance to win prizes for every purchase of a pair of Seiko Internal Free-Form lenses (Succeed, Succeed Ws, Supercede, and Supercede Ws) or new Seiko Super MV 1.67 Double Aspheric Free-Form Single-Vision through April 31, 2010. Scratch-off cards will reveal cash prizes or words (word cards that spell “Seiko Internal Free-Form Lenses” will net a Seiko clock or watch). Cards can be submitted to a grand prize drawing for the chance to win a Hawaiian vacation, a 50″ flat-screen high-definition television, or a $500 American Express gift card.

INFO: www.seikoeyewear.com, 201-529-9099

FREE TIME

Kenmark is offering a free Timex watch with the purchase of 15 frames from the Timex optical collection. The frames can be a combination from any segment in the Timex collection. Watch choices include Men's T Series Perpetual Calendar with a black leather strap; Men's Brushed Stainless Steel front and bracelet; Women's Crystal Collection featuring Swarovski crystals and a brown leather strap; and Women's Crystal Collection featuring Swarovski crystals and a stainless steel bracelet. INFO: kenmarkoptical.com, 800-627-2898

GAULTIER'S NEW LOOK

Fusion Eyewear, Inc., is providing a set of P.O.P. materials—including two-sided posters, countercards, four-piece window displays, and authorized John Paul Gaultier dealer stickers—to ECPs who purchase frames from John Paul Gaultier's 2010 optical collection. All frames, designed with the metal rings, wire masks, snakes, stripes, and hardware from classic luggage in mind, come with a newly designed leather case and a Gaultier cleaning cloth. The collection makes its U.S. debut at Vision Expo East. INFO: www.fusion-eyewear.com, 888-343-8746