Business 101

The Fraud Triangle

Carving Your Niche

How retailers are making sports eyewear a profit center in the luxury eywear market

By ERINN MORGAN

News

Virtual Vision Expo Date Set; Humana Adds Luxottica Retailers; Optical Companies Join Fashion Night Out

Fantastic Furnishings

Ramp up your luxe factor with high-end furniture

By ERINN MORGAN

Frame Introductions

New frame releases

FYI

News bits from the industry

Troubleshooting Tips

Managing Lens Materials

Last Word

Humor in the House

Trends Now

Style of Politics

Fix and Fit

Universal Alignment

Is Luxury Still Smart Business?

An inside look at how ECPs are making luxury eyewear work for them in today’s challenging landscape

By ERINN MORGAN

Merchandising Resources

Sales drivers and promotions

Part 2: Secrets of...

The second part of how to embrace professional strategies that large, successful practices utilize

By ALLAN BARKER, O.D., and

Going H-Eye Tech

How outside-the-box eyewear introductions can change the way you do business

By KARLEN MCLEAN

Lines & Launches

What’s new for buyers