merchandising resources

Sales drivers and promotions

Jeannie O'Sullivan

West Coast Vibe

ClearVision Optical is offering in-store P.O.P. featuring the West Coast surf vibe of Op's Fall 2010 national advertising campaign. The advertisements tout a celebrity cast that includes "Glee" stars Cory Monteith and Dianna Agron, as well as Trevor Donovan of "90210," "Gossip Girl's" Jessica Szohr, and singer Cassie. An 8" x 10" countercard features Donovan and Agron.

INFO: 800-645-3733, cvoptical.com

Feature-filled Display

Bolle's 2010 collection comes with a display case that features back lighting with locking storage; an optional goggle merchandiser; interchangeable, season-appropriate graphics; and two shelf options—a full shelf along with a Plexiglass riser that sits on the shelf, or an L-shaped shelf with a vertical riser that clips into the shelf for more vertical space. The case ships with a mirror and merchandising kit.

INFO: bolle.com

Autumn P.O.P.

This fall, REM Eyewear is providing ECPs with P.O.P. materials to launch two collections and showcase a brand with an epic ad campaign. The collections include Converse's five new ophthalmic frames, featuring the brand's signature rock-n-roll touches, and Lucky Brand's new holiday sunglasses, three for women and two for men. Jones New York's new advertising images—featuring storied photographer Annie Leibowitz's sweeping shots of New York's Grand Central Station—embody the eyewear brand's empowered career woman.

INFO: 800-423-3023, remeyewear.com

ENHANCED REBATES

VSP Vision Care and Vistakon have announced an enhanced additional rebate program for VSP members. Members who purchase an annual supply of Acuvue contact lenses from one of VSP's 27,000 network providers will receive an additional $25 rebate on top of the current national rebate program offered by Vistakon. Vistakon will support the program with a marketing campaign focusing on educating VSP members about the program.

INFO: 800-877-7195, vsp.com