Ask The Labs

Lens Misconceptions, Part II

First Person

Five Questions for Briot USA’s Matt Cevasco

Close Up on Contacts

Hot CL Sectors

By KARLEN MCLEAN

ECP Solution Center

Being The Best With NO-GLARE

News

Vision Expo East, License Lineup, Web Watch

Eye on Equipment

Survey Says

By KARLEN MCLEAN

FYI

News bits from the industry

Frame Introductions

New frame releases

Last Word

Working the Angles

Marketing Matters

P.O.P. Pointers

By Heath Grace

Retrospectives

How Do You Pick Suppliers?

Hot Topic: Charging for Services

How to increase profits with fees for dispensary services

By ERINN MORGAN

Lines and Launches

What’s new for buyers

Perfectly Plano

Five easy ways to boost plano sunglass sales

By ERINN MORGAN

Marketing: Marrying Social Media with Email

How new tools help create integrated marketing

By Joe Dysart

Merchandising Resources

Sales drivers and promotions

The Technical Side of Photochromic & AR Technology

What you really need to know about photochromic and AR technology

By KARLEN MCLEAN

Sun Protection Down Under

Tips on protecting eyes and skin from the sun experts in Australia

By ERINN MORGAN

Maximizing After-Tax Dollars

Make the most of your money by formulating a spending plan

By WILLIAM J. LYNOTT