lines and launches

Amy Spiezio

See-Worthy Sunnies
MAUI JIM PRESENTS GUY HARVEY COLLECTION

Maui Jim, Inc., has launched a new collection of sunglasses inspired by the artwork of marine wildlife artist and conservationist, Guy Harvey. Guy Harvey is a world-renowned painter, underwater photographer, diver, and marine biologist—a combination of expertise that allows him to capture the beauty of the sea in vivid detail and spectacular color. For the new collection, Maui Jim commissioned four of Harvey's works and translated them into the finest wearable art under the sun.

Scenes from Harvey's most famous paintings are depicted on the frames and inner temples of the collection. The “Yellowfin” sunglasses feature a tuna hunting mackerel inside of each frame. The “Grander” shows a marlin breaking the water surface, capturing the thrill of big game fishing. “Mahi Mahi” depicts a pair of dorado chasing baitfish. The “Sailfish” style illustrates an iconic Guy Harvey sailfish design on full, wraparound frames. Each pair also features Harvey's marlin line-art on the outside of each frame.

“Sunglasses should not only allow you to see better, but also help make a statement about your personal style,” says Linda Glassel, vice president of marketing for Maui Jim. “Our love of the ocean runs deep at Maui Jim; and there's no one who captures the undersea experience like Guy. Through our glasses, you can see through the water more clearly because our polarized lenses are the best at cutting glare. When you combine these lenses with frames that are literally wearable art, anyone who loves the sea will discover how special these glasses are.”

Maui Jim will donate a portion of the proceeds from the sale of these sunglasses to the Guy Harvey Ocean Foundation.

INFO: mauijim.com/guyharvey

Minimum IMPACT
ZERO G PRODUCT LINE DEBUTS

Zero G Titanium refers to “zero gravity” or “weightlessness.” Handcrafted in Japan, the new Zero G eyewear collection is designed with style, balance, comfort, and weightlessness in mind. The brand is ideal for the business professional, architect, doctor, lawyer, producer, or engineer who is looking for something clean and simple, that still has personality. All Zero G frames are hypoallergenic, 40 percent lighter than stainless steel, and constructed from a single sheet of surgical-grade titanium. The embossed Zero G four-square logo is a distinctive yet subtle design that represents balance, strength, and simplicity. Zero G's design focuses on classic, modern, and timeless shapes in rich colors and unique patterns.

Tom Cody is the founder, designer, visionary, and heart and soul of the Zero G brand. Calling upon 18 years of experience in the eyewear industry, Cody has created a brand that exemplifies the best traits of all of the companies for which he has worked. The Zero G demographic is a business professional who likes clean, lightweight, minimalistic eyewear. Cody began the Zero G design process in 2007, when he saw a void in the eyewear market for a clean, simple, unique high-end product. All Zero G frames are cut from a flat titanium sheet and assembled without screws or solder-points.

INFO: 805-375-3295, zerogeyewear.com

Now and Then

Pulling from the past, inspired by the future, Giorgio Armani eyewear by Safilo is getting a new spin with the Frames of Your Life ophthalmic collection.

Each of us has a different relationship with our eyewear, depending on our personalities. The Frames of Your Life project really captures a “frame” of each wearer's life.

The Giorgio Armani eyewear collection is now the subject of a new traveling street initiative: Frames of Your Life. During November 2010, in Milan, Paris, London, and Berlin, four young and cool photographers and trendsetters captured images of people on the streets who, just for a moment, become lead players for, and interpreters of, Giorgio Armani eyewear style in front of the camera.

The best shots from Paris, London, and Berlin have been selected and uploaded onto armani.com/framesofyourlife. A selection of the top pictures will be featured.

INFO: safilo.com, 800-631-2800

Lulu's Kiss

The Lulu Guinness eyewear collection from Tura has launched a “Don't Forget Your Lipstick” mini collection. This mini collection features five ophthalmic and seven sunwear styles in a mix of handmade acetate, monel, and lightweight stainless steel.

Each retro-inspired model features the signature Lulu lips. Design details include casted metal core wire with the lip pattern, casted metal endpieces, and hinges in the form of Lulu's lipstick.

The “Don't Forget Your Lipstick” mini collection is full of Lulu's whimsical personality, executed with an air of elegance. It appeals to women of all ages, because Lulu designs with “age is defined by personality” in mind.

INFO: 800-242-8872, tura.com

SHINING ON

A&A UNVEILS NEW JIMMY CRYSTAL EYEWEAR COLLECTION For evening dazzle or for some sparkly fun at the pool or office, A&A Optical is presenting an eyewear collection in partnership with Jimmy Crystal. Jimmy Crystal was established in 1991 and is a design-driven manufacturer of better-priced accessories, many of which feature Swarovski crystals. A New York-based design group, Jimmy Crystal currently brings on the bling on a variety of items, from one-of-a-kind, custom bridal flutes in pearls and crystals to watches and evening bags. Fans of the brand include Elton John, celebrity chef Paula Deen, actress Marissa Jaret Winokur, Mira Sorvino, and Laura Bell Bundy. The eyewear line features sunwear, ophthalmic eyewear, as well as readers for a primarily female audience. Motifs on the pieces include checkered temples, as well as animal prints in crystal set in the front front and the temples. INFO: 800-492-4465, aaopticalco.com

INTO THE INK CULTURE

SILVER DOLLAR PRESENTS BLACK EYE SUNWEAR The latest addition to Silver Dollar Optical's eyewear lineup, Black Eye Sunwear, is a collection inspired by the ever popular ink culture and vintage cool. The 15-piece collection embodies the desire to set yourself free from boring and ordinary. “Tattoos are a bigger part of American culture than ever before, as more and more people are using their own skin as a canvas for art,” says Dori Wilson a leader of Silver Dollar's product development team. “We designed Black Eye Sunwear to reflect this trend in fashion optics by accenting our frames with details often seen in both vintage and modern ink.” The line launched with eight metal and seven plastic styles including male, female, and unisex models. Shapes vary from round to rectangular, including a classic metal aviator enhanced with crosses and an oval ladies zyl with fleur de lis temple hinges. All styles have an AR coating; metal styles also have a mirror finish on the lenses. Every frame is Rxable. A sampling of available colors includes pewter, brown marble, green or brown tortoise, black, and ash. Available merchandising for the collection includes cases, cleaning cloths, and logo plaques. INFO: 800-962-3200, silverdollaroptical.com

Pure Designs

PURE Eyewear from Legacie is crafted from a single strand of wire threaded through holes in the lenses. There are no screws, hinges, or compression mounts to come loose or break. The signature wire is made of Xanadium, a proprietary, high-performance alloy. Xanadium has a “friendly memory” and is corrosion and acid resistant. PURE Eyewear is lightweight, well-balanced, and comfortable. Each style is handmade to ensure the highest-quality manufacturing standards. Eyewear is packaged in a black textured nylon case. P.O.P. materials include: Plexiglas cylinder displays, crystal logo blocks, countercards, and large posters. INFO: 866-534-2243, legacie.com