merchandising resources

Alicia Isenberg

Sensational Sidebars

Innexus, an optical website and marketing solution available through Innereactive Media, now offers four complimentary side modules in its base level Innexus subscription at no additional cost. The side modules are customizable sidebar content that can appear on all pages of your Innexus website.

Completely editable by the website administrator, these side modules are HTML-code friendly for animated flash or video files and can provide hyperlinks to other related sites, such as your practice's Facebook and Twitter pages. To preview an example of the new side module feature in action, visit the Innexus website (http://demo.getinnexus.com).

INFO: 616-682-9370, innereactive.com

In Session

The Hoya Free-Form Company introduces Professor Murray, an online electronic personality and spokesperson, to educate and entertain ECPs and consumers alike. Using animation and messaging in a 3D environment, Professor Murray demonstrates Hoya's lens and treatment advancements in a fun and easy-to-follow format.

The Professor Murray animation will be supported by actual video demonstrations and will be available through a dedicated Facebook page and YouTube Channel, blogs, and waiting room videos. The videos can also be embedded on ECP websites. Future videos will introduce a female OD to complement the Murray character. Contact your Hoya sales representative for more information.

INFO: 972-221-4141, hoyavision.com

NEW ATTITUDE

Wescan Optical's new Kliik denmark campaign, “Your Style Seen,” is designed for men and women who understand that style is about attitude, not just how you look. The new campaign features a turnkey marketing program with a wide range of point-of-purchase materials for ECPs. The collection includes a Kliik-branded nameplate, mirror, counter display, and banner, as well as two countercard designs. Other point-of-sale support includes a stylish brochure and short video. All materials are available now.

INFO: 800-361-6220, kliik.com

Game On

Transitions Optical, Inc., is launching a new video series to educate consumers on the importance of healthy sight while golfing. Each video in the “Improve Your Vision, Improve Your Game” series will range from 60 to 90 seconds in length and provide golf enthusiasts with tips on both golf and vision, touching on topics such as eye dominance, eye exercises, putting alignment, and more. The series will feature sports vision experts Matt Killen, Trevor Immelman, and Kenny Perry, who will emphasize how critical vision is to athletic performance and in all areas of life, and encourage consumers to consult their eyecare professionals for their sports vision needs. New videos will be posted weekly to the Transitions Lenses: Healthy Sight Professionals Facebook page and can also be downloaded at Transitions.com/pro. INFO: 800-848-1506, transitions.com/pro