Business 101

How Kids “View” Glasses

Don’t Let the Rx Walk

Why eyeglass patients are leaving and what you can do to increase your capture rate

First Person

Five questions for Luxottica's Andrea Dorigo

News

On The Town, Web Watch

Retrospectives

Managed Care: Where Should You Be Headed?

Eye on Equipment

Marketing an On-Site Lab

FYI

News bits from the industry

Last Word

Famous Opticians

Frame Introductions

New frame releases

Five Ways to Sell Sports

Troubleshooting Tips

A High-Minus Plan

Lines and Launches

What’s new for buyers

Merchandising Resources

Sales drivers and promotions

Marketing Matters

Squaring Off with QR Codes

Visionomics

Principles of Negotiation

The Green Guide

Unearthing the dirt on eco-conscious eyewear products

By ERINN MORGAN

Tech Vision

How to tap into the technology lens market

By KARLEN MCLEAN

Straight talk

What the Pros Wear (and Why)

Performance-Enhancing Vision