frame introductions

Amy Spiezio

1 Men's Club

This season, Fendi features sophistication and style in its men's sunglass collection from Marchon. The Fendi double F logo subtly accents bridges and interior temples, and each style is available in an array of colors specifically created for the Fendi men's collection. New styles include a plastic aviator, FS513 (shown above), as well as updated classic shapes FS5188, F5129, and FS5187. The Fendi yellow line is layered between materials in the ready-to-wear men's collection and is picked up throughout the men's sunglass collection as well.

INFO: 877-467-3639, marchon.com

2 COSTA DEL MAR

MODEL: Islamorada
SIZE: Full coverage
MATERIAL: Acetate
COLORS: Tortoise, black, white, and black/coral
MARKET: Women
INFO: 800-447-3700, costadelmar.com

3 CHARMANT

MODEL: Puma style PU15323
SIZES: 49/19-140, 51/19-145
MATERIAL: Metal
COLORS: Soft olive, warm brown, gun
MARKET: Men
INFO: 800-645-2121, charmant-usa.com

4 LINDBERG

Lindberg's newest 3Star Titanium models are designed for the customer who is looking for a fuller and more visible front without compromising the line's core values of comfort, lightness, and flexibility.

While suitable for many wearers, the grouping works well with progressive lenses.

Comfort combined with great design is a key value for many customers and this new concept is designed for those who are looking for an eye-catching frame front.

From matte black to polished gold, from pink to gentle blue, 41 colors are offered.

In addition, all 142 shapes from Lindberg Spirit can be used with the new 3Star concept. Helping to individualize frame selections, the collection features one temple style in three lengths and two bridge styles, round and flat, are offered.

Key features include:

- Scandinavian, minimalist design
- Extreme lightness
- Individual adjustability of bridge and temples
- Unique design details
- Patented hinges without screws

Company representatives note, “We put emphasis on both fashion as well as function.”

INFO: 800-386-9196, lindberg.com

5 ZYLOWARE

MODEL: Invincilites style Zeta V
MATERIALS: Sheet metal, zyl
SIZE: 49/18-140
COLORS: Black, brown
MARKET: Women
INFO: 800-765-3700, zyloware.com

6 A&A OPTICAL

MODEL: Cruz style Broadway
MATERIAL: Metal
SIZES: 51/18-135, 53/18-140
COLORS: Black, gold, gunmetal
MARKET: Men
INFO: 800-492-4465, aaopticalco.com

7 WILEY X

Wiley X's model Talon ballistic eyewear will now be manufactured in America. The change adheres to a strategic commitment the company has made to produce a greater number of tactical eyewear products in the U.S.A. “We are American proud, and we believe there is value in fabricating products here in the U.S.,” says Wiley X co-owner Myles Freeman, Jr. “We consider the movement toward making more products in America as one that only strengthens our commitment to creating the very best eyewear protection available for those who serve our community and our country.” Featuring an interchangeable smoke and clear lens system, the Wiley X Talon has a wrap-around design that lends superior peripheral vision, all while providing comprehensive eye protection.

INFO: 800-776-7842, wileyx.com

8 Lacy Looks

Inspired by the textile industry, lacy looks hit the streets this summer with perforated patterns and lace prints. Kliik style KL-451 from Wescan is a full-rim acetate frame with an eyelet lace pattern on the temples. The openwork translucent design, coupled with the vintage shape, provides a romantic and feminine allure for women. Colors available include black crystal, purple blue, burgundy rose, and khaki crystal.

INFO: 800-361-6220, kliik.com

9 REPTILE

MODEL: Serpent
MATERIAL: Monel with Monoblock spring hinges
COLORS: Gold plated, silver plated
MARKET: Unisex
INFO: 800-625-1880, reptilesun.com

10 Tura

The oio eyewear range captures the imagination of kids with its cool designs. And thanks to the TITANflex material, these glasses are flexible and can cope with day-to-day wear and tear. What's more, they won't pinch little noses as they have been designed to suit the facial features of kids, which means optimum fit and comfort.

INFO: 800-242-8872, tura.com

FRAME INSIGHTS

LACE COLLECTION Lace, which has always been part of the Dolce&Gabbana DNA, becomes a main character of the eyewear collection this season, incorporating the sensual elegance and craftsmanship typical of the brand. The lace tradition is interpreted in this collection, thanks to the hand-made inlaying of real lace inside the eyewear frame. The sunglasses collection includes four styles with either 80s-inspired or enveloping shapes, all produced in four colors: black, white, scarlet, and green. The optical collection is composed of styles which vary from ‘cat-eye', 50s-inspired shapes, to more classic and geometrical shapes. The styles that have been produced with inlayed lace throughout the entire frame are presented in an exclusive case that is also covered in lace and decorated with gold and silver plaque with the Dolce&Gabbana logo. Great attention to detail is notable for the entire collection: The logo and the tips of the frame are in gold-plated metal. In addition to the high-fashion considerations of the collection, the sunglasses in this grouping are prescription ready. The advertising campaign for sunglasses features Naomi Campbell as a protagonist, in pictures shot by photographers Mert Alas and Marcus Piggott. The case for the Absolute Luxury models (DG 3116 and DG 4116) is covered with black lace and decorated with the signature gold-colored Dolce&Gabbana plaque, the same that has been used for the Miss Sicily bag—the fashion house's must-have bag since 2009. Absolute Luxury's dedicated packaging is a subtle, black lace case for all the other models. CERTIFICATION OF THE LACE AUTHENTICITY There will be a certification of lace authenticity verifying that genuine Dolce&Gabbana lace was used in each pair of frames purchased. The following text will be on each slip: “These frames have been specially handcrafted using authentic Dolce&Gabbana lace inserted within the acetate frame. Slight imperfections are due to the natural texture of the lace, making each piece exclusive and unique.” INFO: 800-422-2020, luxottica.com