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2011 STORY INDEX

BUSINESS MANAGEMENT

Hot Topic: Scribes in Optometry, Jan., p. 50
Some Sobering Math, Jan., p. 44
Hot Topic: Adding an Associate, Feb., p. 56
Hiring Hints, Feb., p. 88
Hot Topic: Sticky Business, March, p. 74
State of the (Free-Form) Economy, March, p. 80
Reducing Lab Costs, March, p. 90
Business Updates 2011, March, p. 96
A Misleading Number, March, p. 52
Hot Topic: Charging for Services, April, p. 52
Maximizing After-Tax Dollars, April, p. 80
Green Steps, May, p. 52
Medicare Update, May, p. 74
Dispensing by Appointment, May, p. 48
Patient Patience, May, p. 112
Rx Programs Race Into the Future, June, p. 56
Price vs. Cost, June, p. 38
American Demographics, July, p. 52
Northeast: Rising Tide in the East, July, p. 56
South: Dixie's Dueling Demographics, July, p. 60
Midwest: Mixed Messages in the Middle, July, p. 64
West: Panning for Prosperity, July, p. 68
Managing Patient Confidentiality, July, p. 40
Don't Let the Rx Walk, Aug., p. 44
Managed Care: Where Should You Be Headed?, Aug., p. 32
Principles of Negotiation, Aug., p. 40
Theft & The Aftermath: An Inside Job, Sept., p. 54
What's Up at OLA?, Sept., p. 70
Managing Profitability, Sept., p. 44
Your Most Important Investment, Sept., p. 48
Personal Health Records, Oct., p. 78
How to Manage People… and Enjoy it!, Oct., p. 37
Healthcare Credit Cards, Oct., p. 42
Building the Practice of the Future, Nov., p. 41
Partnership as an Exit Strategy, Nov., p. 68
12 for 2012: Top Trends for the New Year, Dec., p. 32

CHILDREN

Urban Chic Kids, June, p. 70
Kids' Color Trends, June, p. 78
Small Eye Sizes, June, p. 82
Kids and Insurance, June, p. 49
Easy Reading, June, p. 52
Reaching out to Kids, June, p. 120
How Kids “View” Glasses, Aug., p. 38

CONTACT LENSES

Hot CL Sectors, April, p. 38
Ahh-Choo! Managing Allergies, June, p. 50

EQUIPMENT

Why the DCS Matters to You, March, p. 70
Survey Says, April, p. 46
It's a Small World, May, p. 80
Equipment Futurecast, Sept., p. 50
Quantum Shift, Nov., p. 38
Edging Ops, Dec., p. 44

FIRST PERSON

Leybold Optics' George Kim, Feb., p. 38
Alex Incera of Coburn Technologies,March p. 28
Briot USA's Matt Cevasco, April, p. 20
O Dark Thirty's Martine Rothstein, June, p. 18
Andrea Dorigo of Luxottica, Aug., p. 16
Alain Mikli's Cedric Yhuel, Oct., 16

FRAMES AND FASHION

3D Eyewear: Optical's New Wave, Jan., p. 56
Techno Choices, Jan., p. 72
High Performance Eyewear, Feb., p. 48
Working with Nylon Suspension Rimless, Feb., p. 44
Inventory to Go, Feb., p. 72
Hello, Honeysuckle, March, p. 86
Lessons in Frame Buying, March, p. 102
From Dispenser to Designer, March, p. 104
Making You Reps Work for You, March, p. 110
On the Rise, March, p. 118
Perfectly Plano, April, p. 58
Setting Up for Sunglass Success, April, p. 86
Echo Boom: Rimless Eyewear's Return, May, p. 68
MIDO Hot List, May, p. 44
Celebrations: It's Your Turn, May, p. 94
Slipping Eyewear, June, p. 47
Lenses & Frames Working Together, June, p. 100
Fun For All Ages, July, p. 36
Buyer Checklist, July, p. 46
The Green Guide, Aug., p. 50
What the Pros Wear (And Why), Aug., p. 71
Looking Back, Looking Forward, Sept., p. 78
Designers Notebook: Architectural Inspirations, Sept., p. 80
Well-Rounded Suns, Sept., p. 84
Eyewear & Sunglass Fashions, Sept., p. 6a
Tomorrow's Trends, Sept., p. 28a
The Lab of Luxury, Oct., p. 46
Putting on the Glitz, Oct., p. 66
Resort Report 2012, Oct., p. 34
Frame Materials Guide: In the Raw, Nov., p. 48
Frames at Work, Dec., p. 50

LOW VISION

Leveling the Playing Field, March, p. 67
The Low Vision Microscope, Oct., p. 38

MARKETING AND STORE DESIGN

Store Décor: Senior Management, Jan., p. 66
Pop Goes the Store!, Feb., p. 68
Marketing: Marrying Social Media with Email, April, p. 64
P.O.P. Pointers, April, p. 44
Lens Display Guide, May, p. 86
Why Email Marketing Works, July, p. 44
The Philosophy of Pricing, July, p. 76
Five Ways to Sell Sports, Aug., p. 74
Squaring Off with QR Codes, Aug., p. 34
Marketing an On-Site Lab, Aug., p. 36
Working P.O.P., Aug., p. 76
Looking Back: 25 Years of Store Décor, Sept., p. 38a
Last Word: In the Year 2020, Sept., p. 46a
Facebook: The Next Generation, Oct., p. 60
A Modern Remodel, Oct., p. 72
Project Dispensing, Oct., p. 86
Case Study: Search Engine Marketing, Nov., p. 44
It's What's Inside That Counts, Nov., p. 74
Identifying and Leveraging your VIPs, Dec., p. 28

SPECTACLE LENSES AND TREATMENTS

Single Vision Lenses, Jan., p. 62
Clean Lenses and Tool Trials, Jan., p. 48
A Guide to Polarized Lenses For Sports, Feb., p. 62
Trivex Troubleshooting, Feb., p. 42
Lens Misconceptions, Part I, March, p. 56
A Rose by Any Other Name, March, p. 160
The Technical Side of Photochromic & AR Technology, April, p. 68
Sun Protection Down Under, April, p. 76
Lens Misconceptions, Part II, April, p. 42
Working with Angles, April, p. 104
Lenses: The Latest Developments, May, p. 62
Safe Strategies, May, p. 46
Redos and the Bottom Line, June, p. 91
Processing Poly In-House, June, p. 36
Hot Regional Jobs, July, p. 38
High-Index Surprises, July, p. 50
A Journey in Opticianry, Aug., p. 96
Tech Vision, Aug., p. 62
Performance-Enhancing Vision, Aug., p. 72
A High-Minus Plan, Aug., p. 33
Famous Opticians, Aug., p. 96
Lenses: What's Hot and What's Not, Sept., p. 64
More Hot Regional Jobs, Sept., p. 46
ANSI Applications, Sept., p. 120
10 New Niches, Sept., p. 54
How to Make Thin Nice, Oct., p. 32
Lens Curve Basics, Oct., p. 41
Getting Satisfaction, Oct., p. 104
Going Digital, Nov., p. 56
Old and New Free-Form Finances, Nov., p. 36
Labs Listen to ECPs, Nov., p. 62
Managing the Unmanageable, Nov., p. 96
Selling Strategies, Dec., p. 40
AR Expertise, Dec., p. 24
Files and Filing, Dec., p. 26