merchandising resources

Alicia Isenberg

Promotional Labels

Arch Crown's 2011 catalog features a line of cost-effective stock, pre-printed, and custom-printed Op-Tags and static cling vinyl labels to make your marketing efforts more attractive before, during, and after each sale. The pre-printed promotional tags and labels are designed to stimulate sales by highlighting discount and new eyewear merchandise. Visit Arch Crown at Vision Expo East Booth 3005 for free samples and a copy of the new catalog.

INFO: 800–526–8353; ArchCrown.com

Lively Literature

Transitions Optical, Inc., introduces new point-of-sale materials, including a dispensing mat highlighting the benefits of Transitions lenses; a brochure comparing the activation stages of Transitions lenses; and a guide with tips on how to assess your practice, visually organize your office, and customize your message using the Transitions online marketing tool. Also available is the Mandarin Bilingual Pocket Card aimed to improve communication with Mandarin-speaking patients.

Transitions also offers “What to Expect: Diagnosis Guide,” a bilingual guide with content in both English and Spanish. The guide provides ECPs with information on overcoming communication challenges and easing patient anxiety during eye disease diagnosis.

INFO: 800-848-1506, transitions.com/pro

Imagination and Inspiration

Beginning this month, ClearVision Optical will host “Imagination & Inspiration,” a digital dialogue about visual merchandising on the company's Facebook page. Followers of ClearVision and other eyecare professionals can engage in discussions on the latest trends in visual merchandising; see exciting display ideas from business and retailers beyond the world of eyecare; and upload pictures of their current displays and window treatments and get suggestions from experts on how to improve their spaces. A special gallery will showcase the most unique visual displays.

INFO: cvoptical.com; facebook.com/clearvisionoptical

COLOR MY WORLD

Kenmark introduces new merchandising materials to accompany the expansion of the Lilly Pulitzer line which encourages customers to “lead a colorful life.” The new point-of-purchase materials provide ECPs with a fun and colorful way to showcase the feminine shapes, signature colors, and limited-edition prints. P.O.P. materials include a logo block, ladies and girls one-, two-, and three-piece displays, mirrors, trays and inserts, and the “Essentially Lilly, A Guide to Colorful Entertaining” book. Countercards, postcards, and a banner are also available upon request. All materials are complimentary with a minimum purchase from the Lilly Pulitzer collection. INFO: 800–627–2898, kenmark optical.com