lines and launches

Amy Spiezio

LEGENDARY LOOKS

CAZAL EYEWEAR UNVEILS CAZAL LEGENDS COLLECTION Cazal Eyewear's Cazal Legends collection is a nod to the storied past of this historic collection. The line is comprised of the 607, 623, 856, 901, 902, 904, and 951 models with releases of the 616 and 905 planned for later in 2011. Each style follows the exact design and construction specifications with the original colors and materials that were used more than 25 years ago. First created in 1975 by designer Cari Zalloni for whom the brand takes its namesake (CA-ri ZAL-loni), Cazal originally was embraced by inner city youths who quickly deemed the lavish, bold, urbane designs as status eyewear. Cazal was seen on the faces of Run DMC, Stevie Wonder, and Sammy Davis, Jr., and was mentioned in Michael Jackson's video for the song “Bad.” Today, the Cazal Legends styles have been sought out and worn by a whole new generation of celebrities, including Jay Z, Usher, Randy Jackson, Will Smith, Sean “Puffy” Combs, Brad Pitt, will.i.am, Fergie, Rhianna, Gwen Stefani, and Amare Stoudemire. Cazal Legends come in a specially designed vintage case containing a cleaning cloth. All styles are limited-edition collector's items. A special Cazal Legends 607 themed t-shirt is available. “To have something that is a true vintage you must have something that was a true original,” explains Zalloni. “These vintage Cazal Legends styles remain an enormous influence in design and flair throughout our industry. With such a huge groundswell in worldwide demand for them we are happy to be a part of ‘Cazal Fever’ once again,” adds Roger Shyer, ESE president. INFO: 800-645-3710; eseyewear.com; or 800-327-5185, ultrapalm.com

green Kids on the Block

MODO LAUNCHES KIDS' ECO EYEWEAR LINE

Sustainability is the focus of Modo's Eco collection, named “the greenest glasses on the planet” by Fast Company. Now Eco frames, made of 95 percent recycled stainless steel and plastic, is launching a kid's collection.

The collection for boys and girls ages six to 12 features 12 models, and all styles reflect the features of the current Eco collection for men and women.

Eco is the first optical and sunglass collection entirely made of recycled materials, Modo reports. In addition, Eco received an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL). The ULE validation substantiates Eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic.

In addition, the company further shows its commitment to the environment by participating in the One Frame One Tree initiative. For each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a nonprofit organization that has been helping communities around the world plant trees since 1989.

Continuing with the green commitment, the collection's frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities that help people with poor vision in developing areas of the world; the box also includes an easy-to-use, mail-in recycling kit.

INFO: modo.com

On the Prowl

CHARMANT ROLLS OUT PUMA EYEWEAR

The new Spring/Summer 2011 collection from PUMA Eyewear by The Charmant Group consists of 15 ophthalmic styles and 10 sunglasses for stylish, active individuals, offering a wide range of trendsetting, sophisticated lifestyle and functional PUMA eyewear that start in sports and end in style, hence perfectly suiting the PUMA personality.

PUMA is one of the world's leading sports lifestyle companies that designs and develops footwear, apparel, and accessories. Sport fashion collaborations include renowned designer labels such as Alexander McQueen, Mihara Yasuhiro, and Sergio Rossi.

In this collaboration with Charmant, the PUMA eyewear collection is a smooth integration of PUMA's DNA and Charmant's design excellence. Inspired by the PUMA motorsport legacy, the frames feature the use of light weight and high-tech materials fused together with sophisticated minimalist detailing to provide a sleek and aerodynamic style. The combination of color, high-tech frame materials, chic design, sport-inspired decorative elements, and the classic PUMA logo provide a contemporary feel.

The sunglasses feature looks for sports enthusiasts with a flair for individuality. Performance features include polycarbonate lenses and sport grip nosepads and end tips to keep frames secure. Ergonomic designs feature clever color highlights, aerodynamic shapes, and light weight for maximum comfort and style. The color range provides classic and contemporary takes on sports lifestyle looks, providing an athletic casual appeal.

INFO: 800-645-2121, charmant-usa.com

STUDIO SELECTIONS

SILHOUETTE PRESENTS STUDIO COLLECTION Silhouette's Studio Collection eyewear reinterprets the glamour of the 1960s and 1970s by reflecting on the motifs that drove design in the era. The black and white effects and color combinations, plus wide SPX temples of the four rimless models, emit personal style while leaving room for individual interpretation. The patterns in the Studio Collection harken back to the Op Art movement while turning seeing without boundaries into a visual experience. The four styles—Rhythm Cubes, Swinging Circles, Floating Waves, and Beat Curves—utilize visual illusions and 3D effects that represent the deep contemplation and individual interpretations of everyday life in the 60s through today. The eyewear's lens shapes and colors can be customized to complement each wearer's personality. In explaining the steps toward Silhouette's Studio Collection, Andreas Anschauer-Martinelli, Silhouette brand director, says, “We consciously wanted to make a statement and demonstrate our competence for fashion, exploring what lifestyle is and its interpretations for each individual who wears eyewear.” The collection features ads with German model and actress Nadia Auermann, who uses the frames as a high-style accessory. INFO: silhouette.com