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Frame Introductions

New frame releases

Eyecare Business June 1, 2011
frame introductions

Amy Spiezio

1 WESCAN OPTICAL

MODEL: Kliik style KL-443
MATERIAL: Acetate
SIZE: 50/16-135
COLORS: Black yellow, taupe blue, berry purple
MARKET: Women
INFO: 800-361-6220, kliik.com

2 ZYLOWARE

MODEL: Stetson 279
SIZES: 53/17-140, 56/17-145
MATERIALS: Rimwire front; wrapped sheet metal endpiece; and zyl temples
COLORS: Gunmetal, brown
MARKET: Men
INFO: 800-765-3700, zyloware.com

3 EASTERN STATES EYEWEAR

MODEL: Diva Eyewear style 4162
MATERIALS: Plastic with Swarovski crystals
SIZE: 54/15-125
COLORS: Tortoise, black-gold
MARKET: Women
INFO: 800-645-3710, eseyewear.com

4 Summer FUN

For a drive through wine country or day on the beach, “Toes in the Sand” from McGee Group's Vera Bradley line is a comfortable choice with a good cause behind it. A portion of the proceeds from the sale of all Vera Bradley eyewear, sunglasses, and readers is donated to the Vera Bradley Foundation for breast cancer. VB-3532CP is a full-rim handmade acetate frame with a soft round eyeshape. Featuring a metal trim motif, embellishments with Vera Bradley Folkloric, and Viva la Vera designs on the outside of each temple, it is offered with brown or gray polarized lenses.

INFO: 800-966-2020, mcgeegroup.com

5 GOTTI

MODEL: Xeno
MATERIAL: Stainless steel
SIZE: 62/12
COLORS: Yellow/black temple; snow white/light gray temple; black/orange temple
MARKET: Men
INFO: +41 44 782 60 47, gotti.ch

6 LBI

MODEL: Geek style RAD-09
MATERIAL: Acetate
SIZE: 54/17-145
COLORS: Black, blue, brown, crystal, gray, and tortoise
MARKET: Men
INFO: 800-423-5175, lbi.biz

FRAME INSIGHTS

Chic Capsule

Prada launches the new Minimal-Baroque eyewear collection produced by Luxottica. The sunwear takes its inspiration from the design house's spring/summer 2011 womenswear collection.
The eyewear offering is being presented in a new way, not just as a collection, but also an actual structured project divided into several phases.
Starting out with a look straight from the highest fashion magazines, the Deluxe style segment of the Baroque eyewear has a decidedly over-the-top look and is homage to color, to fun, and, above all, originality. It was produced as a limited edition and distributed starting in February in Prada boutiques, selected department stores, and ILORI eyewear stores.
Prada is now launching two additional models linked to the Minimal-Baroque sunglasses project. The two new icons have the same design matrix, yet with different creative development.
The Minimal-Baroque collection is a more wearable, but still fashion-forward option that will be more widely available to consumers through independent optical retailers.
The shapes are softer, offering a wider and more intense array of colors.
The grouping consists of two styles, a round-fronted style—the PR27NS—and a high-drama cats-eye with an engraved embellishment on the framefront—the PR28NS.
Curves, friezes, and bas-relief effects make up the main design features of the Minimal-Baroque.
The color combinations of the eyewear, which include white/blue, white/black, and white/honey in acetate, seamlessly coordinate the lines of the frame front and arms sculpted into rococo curls, whose decoration is the distinctive feature.
To support the eyewear, Luxottica representatives note that the company will offer eyecare professionals a specialized in-store display which reflects Prada Eyewear advertising materials.
INFO: luxottica.com

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