lines and launches

Amy Spiezio

Kids dig it

CLEARVISION ROLLS OUT DIGIT COLLECTION

Completing its children's brandspace, Digit Eyewear for Kids from ClearVision is a fashion-forward collection for kids with an individual sense of style. Bringing hip, fresh, and playful eyewear to fashion-conscious children ages six to 12, the edgy collection is filled with exciting eye shapes, bold colors, and trendy patterns.

Digit delivers high-end styling at a reasonable price-point to make it a standout line in kids' eyewear. A collection of six frames includes: Kickflip, Magnetic, Laser, Network, Reboot, and Thermal. The styles are offered in acetate and metal with fashion-forward features such as split temples, two-tone details, geek-chic styling, and fun motif cutouts. Colors range from strawberry, grape, teal, and chocolate brown to blue, green, navy, and forest horn.

With a wealth of kids' eyewear design and manufacturing under their belts, ClearVision Optical honed in on this key market need and launched this new fashion-forward children's line.

“Today's kids are more in tune with trends, mostly because of their interaction with the web and technology in general,” says ClearVision's brand manager Pam Elfreich. “This definitely leads to a higher level of sophistication, as kids begin expressing their own individual style at a young age.”

With IZOD Boys, Op Kids, Jessica McClintock for Girls, Koodles, Fisher-Price, and now Digit, ClearVision's kids' brand array includes more than 50 girls', boys', and unisex styles for kids ages six months and up.

The Digit collection will be supported with in-store P.O.P. merchandising and imagery.

INFO: 800-645-3733, cvoptical.com

Play Time

JONATHAN CATE PRESENTS KATYKIDS COLLECTION

Jonathan Cate is launching a new children's ophthalmic eyewear and sunglass collection, Katykids. The collection is inspired by a book by Jonathan Cate, “The Adventures of JimBob Jackfoot Episode 1: JimBob Visits the Eye Doctor.”

The collection features 36 styles, 12 plastic and 24 metal with 12 boys' styles, 12 girls' styles, and 12 unisex styles in a minimum of two colors per style. In addition, the line has four Rxable sunglasses, two boys' and two girls' styles in polarized and non-polarized versions. Two of the sunglasses are worn in the book by the main characters, JimBob and LilyMay (for more info on the book, see Trends Now, p. 52).

To support the line, there will also be action figures, key-chains, tee-shirts, and other items branded with JimBob Jackfoot-series related characters.

INFO: 888-665-2326; jonathancate.com

Sun Cats

EASTERN STATES EYEWEAR UNVEILS JAGUAR SUNGLASSES COLLECTION

Following in the footsteps of its popular optical collection, Eastern States Eyewear has announced the release of an all-new Jaguar Sunglasses collection.

The new sunglass collection features seven masculine designs that mix Jaguar's classical sensibilities with a more youthful, fashion-forward edge. Each of the five metal and two plastic styles features Jaguar's high-quality, AR-coated polarized lenses. In addition, with only one exception, the entire collection is Rxable.

Design details include layered metal detailing and a mix of colors: black, gold, gunmetal, brown, and tortoise. All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses.

“Jaguar's masculine design distinguishes itself through details such as metal layering, multiple color tones, and subtle textures. Combining these traits with high-quality polarized lenses and the renowned craftsmanship of Menrad Germany makes Jaguar Sunglasses a great accessory for any man,” says ESE president Paul Shyer.

INFO: 800-645-3710, eseyewear.com; facebook.com/eseyewear; twitter.com/eseyewear

Light EYES

SEIKO OPTICAL DEBUTS MINIMA EYEWEAR IN U.S. Seiko Optical Products of America, a division of Seiko Optical Products Inc. (Japan), is now offering Minima Eyewear in the United States. The initial collection consists of six adult styles and one junior style, each with multiple colors and options, with over 70 eye shapes available. Michael Rybacki, senior vice president of sales and marketing for Seiko Optical says, “We are extremely delighted to add Minima to our product portfolio. Minima is established worldwide as one of the most desirable high-end brands in the optical market, and this agreement offers substantial potential for growth of the brand in the United States.” Patricia Jehan, export manager for MINIMA S.A.S. adds, “The philosophy of Minima eyewear is to provide solutions in line with trends towards simplicity and flexibility, while offering a variety of shapes in an extensive range of styles and colors. The name ‘Seiko' is synonymous with technical and design excellence, and we are pleased to partner with Seiko Optical to distribute our Minima collection of rimless eyewear.” INFO: 800-284-9051, seikoeyewear.com

frame gallery

REM's Surface focuses on men, design

REM Eyewear unveils Surface, an eyewear collection exclusively for men. Rich texture and defined architecture speak volumes in this new addition to the REM family. In tones of black and brown, this masculine collection delivers high design at affordable prices. The premiere Surface set is comprised of 10 Rxable frames constructed in metal and acetate.

Each Surface design has progressive modern shapes accented with sharp style: streamlined laser-cut details, folded metal temples, and clean classic lines throughout.

“Surface fulfills REM's commitment to provide its customers with complete solutions to their eyewear assortment need,” says Mike Hundert, REM's chief executive officer. “Surface models are great quality in modern styling that is priced with value in mind.”

INFO: 800-423-3023, remeyewear.com

Face a Face taps into Rock Star Style

Face a Face has unveiled its first capsule collection, Legends. Rock-inspired, the collection adds a new creative and commercial element to Face a Face's portfolio to appeal to avante-garde and trend-conscious dispensers. The collection offers acetate ophthalmic frames and sunglasses for men and women. All frames in the capsule collection are designed around the same folded metal brow bar that is configured in various colors and styles.

INFO: faceaface.com

Hilco launches Sun Rx Collection

Hilco has launched Leader Rx Sunglasses, a new line of fashion-forward prescription sunwear that fits closely to the face, providing outstanding protection from peripheral sunlight, wind, and dust. All Leader Rx Sunglasses styles feature 8-base wraparound styling with the processing ease and optics of 6-base lens mounting. The line includes eight styles, each supplied with plano polycarbonate sunlenses in 6-base adapters; over-molded temples for added comfort; deluxe carrying case; microfiber cleaning cloth; and sport strap.

Leader Sunglasses are a sun protection solution for contact lens wearers, too. Pre-edged, 8-base plano polarized polycarbonate lenses (optional) convert any style to performance plano sunwear.

INFO: 800-955-6544, hilco.com