Articles
Ask The Labs
Lens Misconceptions, Part I
Business Updates 2011
Reflecting on the past 25 years, ECPs discuss the top concerns facing the optical industry
By Alicia Isenberg
ECP Solution Center
Effectively Managing Low Light Conditions
First Person
Five Questions for...Coburn’s Alex Incera
News
Transitions Academy, The Vision Council’s Executive Summit
Eyecare By the Numbers
A misleading number
Retrospectives
Demystifying Product Mix
Eyes on Equipment
Why the DCS Matters to You
Focus on Low Vision
Leveling the Playing Field
Frame Introductions
New frame releases
FYI
News bits from the industry
From Dispenser to Designer
How successful eyewear designers have made the leap from the dispensing table to the drawing board
By ERINN MORGAN
Hot Topic: Sticky Business
A guide to everything you need to know about fighting shoplifting
By ERINN MORGAN
Last Word
A Rose By Any Other Name
State of the (Free-Form) Economy
Taking a step into reality when planning your practice’s free-form ambitions helps set goals and make sales
By KARLEN MCLEAN
Hot Topic: Making Your Reps Work for You
Strategies for creating successful relationships with frame reps to help build your business
By ERINN MORGAN
Merchandising Resources
Sales drivers and promotions
Lines & Launches
What’s New?
On the Rise
Color kicks in, consumer confidence rises—things are looking up for the frame market
By AMY SPIEZIO