merchandising resources

Alicia Isenberg

Social BUTTERFLY

ClearVision Optical will be running monthly, online-only Flash Sales events throughout 2011 exclusively through its Facebook page to help generate conversations through social media channels, provide “real life” benefits of products to customers, and encourage them to converse online about ClearVision products and brands.

INFO: cvoptical.com, facebook.com/clearvisionoptical

In Focus

The expanded, updated second version of ABB Concise's Ophthalmic Lens Portfolio offers a reference guide to sizes, parameters, and features available for a wide variety of ophthalmic lenses distributed by the company, including lenses from well-known manufacturers and brands and extended ranges in best-selling products.

INFO: 800-852-8089, abbconcise.com

RAYNE ON ME

Modo's Eco has released its new 2011 ad campaign featuring model and environmentalist Summer Rayne Oakes, focusing on the company's “Earth Conscious Optics” philosophy. The campaign features Oakes, Eco's brand ambassador and sustainability strategist, enjoying a gorgeous day in a picturesque park setting, linking the campaign to Eco's reforestation efforts. The company has made available a video campaign, allowing ECPs to showcase the feel of the Eco experience and to welcome consumers in selected stores. INFO: modo.com

CHOOSE YOUR LENS

Hoya Vision Care has launched choosemylens.com, an interactive website designed to help users select the ideal lenses for their lifestyle. This “new perspective in vision” leads users through an intuitive questionnaire that guides them to the Hoya lens products that best suit their individual needs, including lens design, material, color, and treatments. The questionnaire allows users—among other prompts—to rank activities and lens features that are important to them, resulting in an intuitive, customized recommendation of three pairs of lenses: primary, complimentary, and specialty. INFO: choosemylens.com