Articles
Ask the Labs
Old and New Free-Form Finances
News
Vision Expo West, License Lineup, On the Town
Eye on Equipment
Quantum Shift
Frame Introductions
New frame releases
FYI
News bits from the industry
Retrospectives
Private Label Pros and Cons
Frame Materials Guide: In the Raw
A go-to guide to today’s most used, most coveted, and most cutting-edge raw frame materials
By ERINN MORGAN
How I...
Building the Practice of the Future
Last Word
Managing the Unmanageable
Luxury Shop Rundown
With so many shops opening, it has become difficult to keep track of the who, what, where, and when of it all. To help put things in perspective, here's a roundup of some of the key players in the luxury boutique expansion
Marketing Matters
Case Study: Search Engine Marketing
Labs Listen to ECPs
This OLA-sponsored article looks at what ECPs want from their labs
By Alex Yoho, ABOM
Lines and Launches
What’s new for buyers
Merchandising Resources
Sales drivers and promotions
Partnership as an Exit Strategy
How it can help smooth the transition from practice owner to seller
By BILL NOLAN