A Modern Remodel

A step-by-step look at how one Texas optometric practice brought its look into the 21st century

By ERINN MORGAN

Business 101

Healthcare Credit Cards

First Person

Five questions for Alain Mikli’s Cedric Yhuel

News

Web Watch, License Lineup, On The Town

Facebook: The Next Generation

A look at best social media practices for eyecare professionals

By Joe Dysart

Retrospectives

In-house Labs Finding a Home

Frame Introductions

New frame releases

FYI

News bits from the industry

Last Word

Getting Satisfaction

Troubleshooting Tips

How to Make Thin Nice

Trends Now

Resort Report 2012

Merchandising Resources

Sales drivers and promotions

Visionomics

How to Manage People... and Enjoy it!

Fix and Fit

Lens Curve Basics

By Alex Yoho, ABOM

Lines and Launches

What’s new for buyers

Focus on Low Vision

The Low Vision Microscope

The Lab of Luxury

Are the growing number of branded high-end eyewear shops opening worldwide a good marketing tool or competition from within?

By ERINN MORGAN

Putting on the Glitz

How makeup and eyewear can peacefully—and beautifully—coexist

By ERINN MORGAN

Personal Health Records

How are patients going to get “timely access” to their records?

By BRAD ROURKE