lines and launches

Amy Spiezio

Strong Stance

BCBGMAXAZRIA ROLLS OUT FUNDRAISING GROUPING

The new cause-related limited edition sunglass, BCBGMAXAZRIA Strength, is now available. The frame, produced by ClearVision Optical, will help to raise funds for Susan G. Komen for the Cure.

For the past several years, the fashion label has contributed to Komen with the creation of original designs in shades of pink to raise support and awareness of the cause.

Susan G. Komen for the Cure, a global leader of the breast cancer movement, has invested more than $1.9 billion since inception in 1982. As the world's largest grassroots network of breast cancer survivors and activists, the group works to save lives, empower people, ensure quality care for all, and energize science to find the cures.

Thanks to events like the Susan G. Komen Race for the Cure and the Susan G. Komen 3-Day for the Cure, and contributions from partners, sponsors, and fellow supporters, it is one of the largest sources of nonprofit funds dedicated to the fight against breast cancer in the world.

The acetate sunglass is offered in plum and black color combinations.

INFO: 800-645-3733, cvoptical.com

Perfect Combinations

L'AMY'S COLUMBIA ADDS H90 COLLECTION Sporty style and light materials distinguish the new H90 Collection from Columbia by L'Amy. The four-model group is made of durable and lightweight combination metals with injection-molded temple stems. Columbia Eyewear's proprietary “H90” or “Hyper-Lite 90” injection-molded propionate material provides the flexibility and tensile strength of a traditional grilamid, but is also lightweight for longer-wear comfort and stability during outdoor activity. “The new H90 collection features stainless steel or monel metal fronts, H90 temples and adds very distinctive sport-aggressive styling,” says worldwide business unit manager, Connie Reiss. “Columbia Sportswear's product development heritage dictates function first. All Columbia products, eyewear included, offer features that allow the core consumer to stay out longer and do more in the Greater Outdoors. At L'Amy, our passion is to combine these functional technologies with attractive sport aesthetics. In our new ‘H90' models, we've applied Columbia's functional design philosophy to achieve the utmost in fit, function, and sport-aggressive looks.” The four-model collection offers full and semi-rimless designs with both conservative and edgy sport personality. INFO: 800-243-6350, lamyamerica.com

Jean Scene

MARCHON ROLLS CALVIN KLEIN JEANS COLLECTION

The Calvin Klein family of eyewear and sunwear from Marchon has been expanded with the addition of the Calvin Klein Jeans sunwear collection. Positioned as the opening price point to the brand family, the new collection serves as an introduction to the world of Calvin Klein, notes Linda Ryno, Marchon's vice president of international brands.

“It's a very youth-driven, unisex collection that focuses on edginess and individuality,” Ryno says. “The consumer we are targeting is strong on sense of style and individuality. Styles allow self expression.”

Special design details include Graffiti finishes featuring brush strokes on the temple in a matte finish to provide texture on shiny frames. In addition, the shape of the temple tip is inspired by the shape of the jeans pocket and the wire temple models are inspired by stitching on the pockets. Styles in the dogtag series also have military inspirations with antique, worn finishes and dogtag logo plaques.

The unisex collection of 27 models includes eight male, 10 female, and nine unisex styles.

INFO: 877-467-3639, marchon.com

ORANGE YOU GLAD?

SAFILO PRESENTS HUGO BOSS ORANGE RX COLLECTION The Boss Orange collection of sunglasses and optical frames is manufactured and distributed by the Safilo Group. Boss Orange ophthalmic eyewear is a collection for independent men and women with their own sense of style. The eyewear is designed for a young target who seek the most up-to-date fashion trends, modern appeal, and contemporary design. For men, styles with casual and urban personality, and for women, feminine styles with fashion allure. With a mix of retro style and modern spirit, these acetate optical frames have a winning appeal with their large profile matched with flat temples. Distinctive details, such as two studs positioned on the sides of the front and the photo-engraved logo on the temples, are visible on up-to-date colors. The collection displays urban style with the steel optical frames in large and rounded shapes. The ultra-light design, with original wavy-shaped temples bearing the logo, is enhanced by refined color combinations: water, semi-matte violet, matte green, and matte black. Minimal options have a timeless look and contemporary appeal for the acetate optical frames. The details create the style: the rivets at the sides of the front, the monogram on the earpieces, and the logo on the temples. The color range plays with contrasts between color and transparency. Marketing and merchandising will include trade advertising, a three-piece display, and a 10-piece display. INFO: safilo.com